Coral elephant dress shirt
The story
From the back of a Land Rover.
Beaufort & Blake was founded in 2012 by Ed Bonnar, whose background is in shirtmaking on London’s Jermyn Street. Its first shirts, about 50 of them, were sold from the back of a Land Rover.
The very first product was a patterned back dress shirt, inspired by a Union Jack stitched into a shirt for a party. Shirts are the heart of the brand, alongside knitwear such as the sheep jumper, and the house dresses men and women in classic British heritage style.
“Salcombe felt like a natural home for us.”Ed Bonnar, Founder
The head office and design studio are in Wandsworth, south west London, production is mainly in Portugal, and the flagship store is on Fore Street in Salcombe.
