British tailoringSince 1894

DAKS

The London house that began in 1894 with Simeon Simpson’s bespoke tailoring business, inventor of the self supporting trouser, holder of a Royal Warrant from His Majesty The King.

The story →Find DAKS.

DAKS autumn winter campaign image

1894Founded

1934The self supporting trouser

Royal WarrantFrom His Majesty The King

House CheckThe signature

Kensington overcoat in navy, made in the UK

The story

The trouser that needed no belt.

DAKS traces its origins to 1894, when 16 year old Simeon Simpson started a bespoke tailoring business in London. His son, Alexander Simpson, introduced a self supporting trouser with an adjustable waistband that needed no belt or braces, in 1934.

DAKS began making womenswear in the 1930s, soon after the trouser launch. Simpson Piccadilly was the original home of the brand, and the artist László Moholy Nagy worked there in the 1930s. The DAKS House Check is the brand’s signature pattern.

“Established in 1894.”DAKS

DAKS holds a Royal Warrant from His Majesty The King and makes tailoring and accessories for men and women. Its head office is in London, and it has stores across Asia, with a flagship at Central World in Bangkok.

The house

British tailoring, since 1894.

Tailoring and accessories for men and women.

Tailoring

From a bespoke business founded in 1894.

The trouser

Self supporting, with no belt or braces.

House Check

The signature pattern of DAKS.

Royal Warrant

Granted by His Majesty The King.

The collection

Overcoats, trenches and the House Check.

Made in the UK, and in collaboration with John Smedley and Globe Trotter.

DAKS London, Kensington windowpane overcoat in brown, made in the UK — Kensington windowpane overcoat in brown, made in the UK

DAKS London, Kensington herringbone overcoat in brown — Kensington herringbone overcoat in brown

DAKS London, House trench coat in navy — House trench coat in navy

DAKS London, House trench coat in beige — House trench coat in beige

DAKS London, Anniversary check wool overcoat — Anniversary check wool overcoat

DAKS London, Pointelle stitch House Check button through shirt in black — Pointelle stitch House Check button through shirt in black

DAKS London, House ombré stripe mock neck in mushroom and snow white — House ombré stripe mock neck in mushroom and snow white

DAKS London, DAKS x John Smedley House Check crew neck jumper in indigo — DAKS x John Smedley House Check crew neck jumper in indigo

DAKS London, DAKS x John Smedley house stripe cardigan in midnight blue — DAKS x John Smedley house stripe cardigan in midnight blue

DAKS London, DAKS x Blackhorse Lane Ateliers jean with House Check print detail — DAKS x Blackhorse Lane Ateliers jean with House Check print detail

DAKS London, DAKS x Globe Trotter carry on case in brown with cobalt leather trim — DAKS x Globe Trotter carry on case in brown with cobalt leather trim

DAKS London, DAKS x Globe Trotter carry on case in navy — DAKS x Globe Trotter carry on case in navy

DAKS London, Classic textured silk tie in green — Classic textured silk tie in green

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Heritage

From Simpson to DAKS.

A London story of tailoring and invention.

1894

A bespoke tailor

Simeon Simpson, aged 16, opens his business.

1934

The trouser

Alexander Simpson introduces the self supporting trouser.

1930s

Womenswear

DAKS begins dressing women.

Piccadilly

Simpson Piccadilly

The original home of the brand.

Today

Royal Warrant

Holder of a Warrant from His Majesty The King.

The founders

Simeon and Alexander Simpson

A father who started a bespoke tailoring business in London at 16, and a son whose self supporting trouser gave the house its name and its fame.

On Simply Luxury

DAKS stories.

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DAKS and Blackhorse Lane Ateliers Craft Denim Essentials

22 October 2026

DAKS and Blackhorse Lane Ateliers craft London denim

19 October 2026

DAKS Unveils Exceptional Collaboration with Black Horse Lane Atelier

Visit

Find DAKS.

Established in London in 1894.

DAKS Simpson Limited, head office

9 Dallington Street, London EC1V 0LN

Stores across Asia, with a flagship at Central World, Bangkok.

daks.com→ Instagram @dakslondon→ enquiries@daks.com→ Directions→

DAKS

British tailoring since 1894.

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Imagery shown from daks.com. Every fact on this page is drawn from DAKS London’s own website and corroborated by independent sources. Simply Luxury is an independent publication.

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