From a field at Badminton.
Holland Cooper began in 2008 in a field at Badminton Horse Trials. Jade Holland Cooper, a farmer’s daughter from Suffolk, arrived with around thirty tailored tweed miniskirts she had designed herself and a stand two metres wide. Nobody had made tweed feel quite so young before, and the skirts sold.
She named the house after both her parents, joining her mother’s maiden name, Holland, to her father’s, Cooper. From the shows of the equestrian season the brand grew into a British heritage house with its headquarters in the Cotswolds, offering more than two thousand pieces, from tailoring and country coats to equestrian wear, menswear, children’s clothes and the home.
What has never changed is the idea at its heart: clothing that celebrates craftsmanship, timeless tailoring and elevated countrywear, designed to move from the country to the city. Its boutiques are at Bicester Village and, since 2021, in Charlton Kings on the edge of Cheltenham, where the house also offers appointments in its atelier.
