Amaris gown from the Devotion collection: corded lace bodice on a duchesse organza A line skirt
The story
A dress for a friend.
The label began when Sassi Holford made a wedding dress for a friend, and requests for more dresses followed. She has now been designing bridal and eveningwear for over 40 years.
The house is based in Taunton, Somerset, and every garment is handmade in England by Sassi and her team at the Somerset atelier. Liberty in London was among the collection’s early stockists, and she has been named British Bridalwear Designer of the Year three times.
“Beautiful clothes are so uplifting.”Sassi Holford
She designed the wedding dress Autumn Kelly wore to marry Peter Phillips at St George’s Chapel, Windsor Castle. Alongside bridal couture, the house sells a ready to wear womenswear collection online and in its stores on Walton Street in Chelsea and The Bridge in Taunton.
