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Caroline's Couture

Haute couture by Caroline Scheufele

0Hours for a single gown
Jewellery firstEvery gown begins with a jewel
2023A debut in Cannes, fifty silhouettes
700 hoursOf hand craft for a single gown
MiraclesThe 2026 collection, Cannes
The Maison

From timeless jewellery
to exquisite couture.

Caroline's Couture was created in 2023 by Caroline Scheufele, Co-President and Artistic Director of Chopard, to extend the world of the Maison into haute couture. Its philosophy is jewellery first: every gown is conceived around a jewel, with open necklines that let High Jewellery shine and embellishment that blooms from the waist down. Each piece is made to measure, presented by appointment and at private presentations, and crafted with fabrics from Jakob Schlaepfer in Switzerland, jacquards from Gentili Mosconi in Italy, guipure from St. Gallen and hand embroidery from the Kalhath Institute in India, a wardrobe conceived, in her words, like a jewellery collection that time makes more precious.

2023

Cannes debut

The first collection, fifty silhouettes, is unveiled at the Hôtel Martinez during the Cannes Film Festival.

2025

Insofu

In Paris, five silhouettes inspired by the Insofu emerald are shown at Hôtel Chopard, Place Vendôme.

2025

The cosmos

In Cannes, a collection inspired by the stars and planets takes to the Martinez rooftop.

2025

New York

New creations inspired by Chopard's Ice Cube, with bespoke guipure from St. Gallen.

2025

Geneva

In December, the first Caroline's Couture pop-up boutique opens on Rue Robert-Céard.

2026

Miracles

The fourth couture show, an ode to the miracle of nature, opens on the Cannes rooftop.

2026

Place Vendôme

Couture and High Jewellery are celebrated in Paris during Couture Week.

2026

New York

In September, the collections are presented at the Crosby Street Hotel in SoHo.

The Collection

Miracles.

Presented on the rooftop of the Hôtel Martinez during the 79th Cannes Film Festival, the 2026 collection is an ode to the miracle of nature, set in an imagined Geneva garden of roses, lilies, peonies and wisteria. Bright reds, earthy burgundies, every shade of pink, vivid greens and the deep blues of Lake Geneva are rendered in laser cut botanical motifs, silk marquetry, guipure lace, hand embroidery and crystals that rest on the petals like morning dew. Liu Wen, Eva Herzigova and Adriana Lima were among those who walked the runway.

2023

Founded

By Caroline Scheufele, Co-President of Chopard.

50

Silhouettes

In the debut collection, Cannes 2023.

700

Hours

Of hand craft that a single gown can take.

4th

Couture show

Miracles, Cannes 2026.

Caroline's Couture nude tulle gown with a cascade of embroidered white flowers
The Caroline's Couture Miracles runway, Cannes 2026
Caroline's Couture backstage before the Miracles show in Cannes
From Caroline's Couture and Chopard on Instagram
The Film

Inside
Miracles.

Conceived by Caroline Scheufele, the Cannes runway unfolded beneath a circus inspired setting, where colour, movement and imagination guided every step: an overture to an evening dedicated to wonder.

The Savoir-faire

Hands as talented
as jewellers.

Caroline Scheufele

Founder and Artistic Director

Co-President and Artistic Director of Chopard, whose artistic vision guides every collection.

Jakob Schlaepfer

Switzerland

The Swiss textile house behind chiffons, taffetas, duchess satin, silks and lace.

Kalhath Institute

India

The foundation that trains and supports the traditional embroiderers who hand finish the gowns.

Gentili Mosconi

Italy

The Italian house that weaves the collection's jacquards.
Jewellery first

Haute couture by Caroline Scheufele
Instagram @carolinescouture

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