From Sonvilier
to Geneva.
Chopard was founded in 1860 by Louis-Ulysse Chopard, who at just 24 opened a high precision watch manufactory in the village of Sonvilier in the Swiss Jura. The house moved to Geneva in 1937, and in 1963 it passed into the hands of Karl Scheufele III and his wife Karin, the family who have guided it ever since. Today Co-Presidents Caroline Scheufele and Karl-Friedrich Scheufele lead a Maison that crafts the Palme d'Or for the Cannes Film Festival, builds its own movements in Fleurier, and since 2018 uses 100% ethical gold for all of its watches and jewellery.
Sonvilier
Louis-Ulysse Chopard, aged 24, founds a high precision watch manufactory in the Swiss Jura.
Geneva
The house moves to Geneva, its home to this day.
Scheufele
Karl Scheufele III acquires Chopard and, with his wife Karin, begins a new chapter.
Happy Diamonds
Diamonds are set free to dance between two sapphire crystals.
Fleurier
Karl-Friedrich Scheufele founds Chopard Manufacture, dedicated to high precision Swiss movements.
Cannes
Chopard becomes official partner of the Cannes Film Festival and crafts the Palme d'Or.
Ethical gold
From July 2018, 100% ethical gold for all its watches and jewellery.
Fifty years
Happy Diamonds celebrates its 50th anniversary with the Happy Diamonds Heritage.
