31Rue Cambon, Paris
The House
Where it
all began.
In 1910 Gabrielle Chanel opened a small millinery at 21 rue Cambon in Paris. By 1918 the house had moved a few doors along to number 31, where it remains today: the boutique, the couture salons, and the mirrored staircase from which she watched her collections come to life.
1921
N°5
The fragrance created with perfumer Ernest Beaux, and still the house signature.
1926
The Little Black Dress
Published by American Vogue, which called it Chanel's Ford: simple, modern, for everyone.
1954
The Tweed Suit
Her return to couture brought the collarless tweed jacket, soft, braided and made to move.
1955
The 2.55
The quilted bag on a shoulder chain, named for the month and year of its birth.