Simply Luxury
Discover exceptional watches, maisons, complications, craftsmanship, collectors and the latest developments in global horology.
Discover Simply Luxury
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37 published stories in Horology. Latest first.
Horology
In the mountains of Crans-Montana, OMEGA’s long relationship with golf reflects a shared language of precision, endurance and style. As the Swiss watchmaker marks 25 editions as title sponsor of the OMEGA Masters, its connection to the sport continues to evolve across traditional fairways and new formats.
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Horology
ZENITH takes the CHRONOMASTER in a new direction with the CHRONOMASTER Solo Sport, a three-hand watch that removes the chronograph while retaining the high-frequency character of the El Primero. Introduced at Geneva Watch Days 2026, it places mechanical cadence, everyday versatility and tactile precision at the centre of the design.
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Horology
Introduced in 2008, the Deepsea answered a problem that had defeated conventional case design. Rather than resist the weight of the ocean, its patented Ringlock System…
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Horology
At Geneva Watch Days 2026, Bvlgari places titanium and experimental design at the centre of its latest watchmaking programme. Among the new releases, the Octo Finissimo Dual Time x Vianney Halter brings together Bvlgari’s ultra-thin architecture with the independent watchmaker’s distinctive mechanical vocabulary.
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Horology
M.A.D. Editions turns to independent watchmaker Vincent Calabrese for its latest creation, translating his poetic wandering-hours mechanism into a contemporary mechanical watch. The M.A.D. 3 preserves the spirit of an unconventional idea while giving it a new technical and visual language within the world of M.A.D. Editions.
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Horology
H. Moser & Cie. continues its collaboration with Alpine Motorsports with a new Streamliner that places ceramic, openworked mechanics and Alpine blue at the heart of its design. Limited to 100 pieces, the latest creation brings high horology and contemporary motorsport aesthetics together through a remarkably compact architecture.
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Horology
Bulova marks its 150th anniversary with a distinctive new interpretation of the Lunar Pilot, created in collaboration with Brazilian artist Thiago Rosinhole. Combining a patterned Timascus dial, Rosinhole’s Budii astronaut and Bulova’s high-performance quartz technology, the limited edition brings contemporary material experimentation to a watch with genuine lunar history.
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Horology
A. Lange & Söhne has established a new presence in Lisbon with a two-floor boutique on Avenida da Liberdade. Bringing together Portuguese architectural references, displays of finely finished movement components and private consultation spaces, the new address offers a considered introduction to the Glashütte manufacture and its watchmaking philosophy.
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Horology
Baume & Mercier has appointed Indian cricketer Shreyas Iyer as its latest Friend of the Maison, bringing together Swiss watchmaking heritage and one of contemporary cricket’s most recognisable figures. The partnership arrives at a significant point in Iyer’s career, marked by leadership, sporting achievement and an increasingly distinctive public presence.
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Horology
Jaeger-LeCoultre welcomes Robert Pattinson as its new Global Ambassador, uniting one of contemporary cinema’s most distinctive actors with the technical restraint of the Master Control Chronometre Perpetual Calendar.
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