1947
The Bamboo bag
With leather in short supply after the war, the house turned to cane. Heated and bent by hand into a handle, bamboo became a signature that endures to this day.
The Florentine house that turned saddlery and luggage into the language of modern luxury.
Before he founded his house, Guccio Gucci worked at the Savoy in London, where the luggage of the world's most elegant travellers left a lasting impression. Home in Florence, he opened a small leather goods shop in 1921, marrying the savoir faire of Tuscan artisans with the refinement he had seen abroad.
From saddlery and luggage came everything that followed: a century of icons, each born from a constraint, a craft or a muse.
With leather in short supply after the war, the house turned to cane. Heated and bent by hand into a handle, bamboo became a signature that endures to this day.
A ribbon of green and red, inspired by the equestrian world the house grew from, first appeared on its creations in 1951.
A slim leather loafer with a gilded snaffle bit across the vamp: the shoe that took the house from the stable to the boardroom.
A soft shoulder bag carried so often by Jacqueline Kennedy Onassis that the world named it after her.
A garden of flowers, insects and berries, painted by Vittorio Accornero and commissioned by Rodolfo Gucci for Grace Kelly, Princess of Monaco.
More than a century on, Gucci remains one of the most desired names in fashion, from leather goods and shoes to fine jewellery, watches, beauty and the home. Since 2025, the house has been led creatively by its artistic director, Demna.
Tap any piece to see it up close.
Imagery and logo courtesy of Gucci. The Gucci name and marks belong to Gucci.