Simply Luxury
The Florentine house founded in 1921, a leader of Italian fashion from the horsebit to bold contemporary design.
Gucci
Gucci has long positioned itself at the intersection of fashion, art and cultural commentary. Its latest venture—The Store Show—represents a deliberate evolution in how the Florentine…
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Gucci
Gucci has long understood that luxury retail exists on a spectrum between transaction and theatre. On 25 September 2026, the Florentine house will stage The Store…
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Gucci
Kate Moss takes centre stage in Gucci Primavera, starring in Johan Renck’s cinematic campaign film And We Shall Dance Again as Demna’s new Gucci vocabulary moves from runway to image, music and cultural moment.
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Gucci
Gucci’s Primavera campaign offers an early glimpse of Demna’s direction for the Italian house, bringing together an eclectic cast, references to classical portraiture and a collection built around ease, movement and contrasting textures. The campaign follows his debut runway presentation and begins to define how heritage might be reconsidered for a new era.
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Gucci
For Cruise 2026, Gucci returned to Florence, the city where the House was founded, presenting its latest collection at Palazzo Settimanni. Drawing on the city’s artistic heritage, Gucci’s archives and its long relationship with leather craftsmanship, the collection placed the Maison’s origins at the centre of a contemporary fashion narrative.
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