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Francesco Ragazzi joins MR PORTER’s Style Council with film debut

The Milan based creative entrepreneur behind Réservation Parfums features as the inaugural member of MR PORTER's newly revived video series. The Style Council follows remarkable men and how they live, work and dress across the world.

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Francesco Ragazzi appears in Milan as the first episode of The Style Council, MR PORTER’s new series of short films. The series looks at how remarkable men live, work and dress, sharing the style secrets of men who live well.

Ragazzi, the former artistic director of Moncler and founder of Palm Angels, is now the man behind Réservation Parfums, a creative fragrance brand that plays with the concept of an exclusive and entirely imaginary luxury hotel in California. His trajectory from architectural photography to building one of fashion’s most distinctive contemporary labels reveals the restless creative energy that defines his work across disciplines.

The film captures him in his native Milan, the city at the heart of both his design practice and his vision for how contemporary menswear speaks to a sensibility beyond the merely fashionable. What draws MR PORTER to Ragazzi, and what makes The Style Council worth following, is precisely this: the understanding that true style emerges from conviction, from the integrity of a singular point of view held across everything a man touches, from the clothes he wears to the scents he chooses to the spaces he creates.

The series encompasses tastemakers in Tokyo, creatives in Copenhagen and designers in Dallas, each episode a portrait of how personal taste becomes a kind of grammar, a language through which one moves through the world. The Journal feature on MR PORTER’s site offers the full conversation with Ragazzi on his aesthetic philosophy and the worlds that inform his work.

Imagery courtesy of MR PORTER (@mrporter).

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