ABOUT SIMPLY LUXURY
Luxury, without limits.
Simply Luxury began with an idea.
In 2015, Arnie S Hira, Jordana Lynch and H.H. conceived a new kind of luxury platform: one that would look beyond price tags and status symbols and instead explore the people, places, ideas, craftsmanship and experiences that make something genuinely exceptional.
The concept was deliberately ambitious.
Not simply another luxury magazine.
Not simply another website.
And not a catalogue of things people are told they should want.
The ambition was to create a global editorial destination with its own point of view.
A place where craftsmanship could sit beside culture, horology beside hospitality, fashion beside architecture, automobiles beside art, private aviation beside gastronomy and established maisons beside the people redefining luxury for the next generation.
For years, that idea remained exactly that: an idea waiting for the right moment.
Then, on 08.08.2026, Simply Luxury came to life.
A NEW CHAPTER IN LUXURY PUBLISHING
SimplyLuxury.net was created for a world in which luxury has changed.
The traditional definitions are no longer enough.
Luxury can be a hand finished mechanical watch that takes months to create. It can be an extraordinary hotel overlooking the Indian Ocean, a beautifully engineered automobile, an exceptional bottle from a historic vineyard or a piece of haute couture made by artisans whose skills have been passed through generations.
But luxury can also be time, privacy, access, originality, knowledge and experience.
Simply Luxury exists to tell those stories.
Our editorial world spans fashion, jewellery, watches and horology, travel, hotels and resorts, private aviation, yachts, automobiles, gastronomy, wine and spirits, property, design, art, culture, entertainment, technology, finance and influential people.
We are interested not merely in what something costs, but why it matters.
THE STORY BEHIND THE STORY
The internet does not need more content.
It needs better content.
Simply Luxury was built around that principle.
We look beyond announcements and specifications to understand the story behind a creation: the designer behind the collection, the philosophy behind the hotel, the engineering behind the car, the provenance behind the jewel and the extraordinary individuals shaping industries and culture.
Sometimes that means celebrating a century old maison.
Sometimes it means recognising a new name before the rest of the world notices.
Both belong here.
GLOBAL BY DESIGN
Simply Luxury was conceived as an international brand from the beginning.
Its audience is not defined by a single city, country or continent.
London. Paris. Milan. Geneva. New York. Monaco. Dubai. Abu Dhabi. Singapore. Tokyo. The Caribbean. The Mediterranean.
Luxury has always crossed borders, and so do we.
Our publishing operation reflects that philosophy, bringing together stories, brands and perspectives from around the world while maintaining an independent editorial identity.
THE SIMPLY LUXURY STANDARD
Beautiful imagery matters to us.
So does exceptional writing.
But neither is enough on its own.
A Simply Luxury story should leave the reader knowing something they did not know before.
Our approach combines editorial judgement, research, storytelling and visual presentation, with an emphasis on accuracy, provenance and context.
We work with information and imagery from brands, designers, hospitality groups, manufacturers, artists, photographers, agencies, public institutions and other credible sources, alongside independent research and reporting.
We believe luxury journalism should be intelligent without being inaccessible, sophisticated without becoming pretentious and aspirational without losing its humanity.
That is the Simply Luxury DNA.
INDEPENDENT THINKING
Simply Luxury features some of the world’s most recognised houses and personalities, but recognition alone does not determine what deserves our attention.
We are equally fascinated by independent creators, emerging destinations, disruptive ideas, exceptional craftsmanship and businesses doing something genuinely different.
Our editorial decisions are driven by the strength of the story.
Because true luxury has never simply been about being famous.
It is about being exceptional.
THE PEOPLE
Simply Luxury was founded as a concept in 2015 by Arnie S Hira, Jordana Lynch and H.H.
Arnie S Hira brought a long standing vision for luxury publishing and brand storytelling to the project, shaped by decades of experience across publishing, entrepreneurship, luxury media and international business.
Jordana Lynch helped shape the original philosophy and character of the brand from its earliest conception.
Together with H.H, the founders imagined Simply Luxury as something that could ultimately grow far beyond a conventional publication: an international platform connecting exceptional stories, extraordinary people and the world’s most compelling luxury experiences.
That original idea remains at the centre of everything we do.
08.08.2026
Some ideas arrive quickly.
Others take time.
Simply Luxury spent more than a decade evolving before becoming the platform you see today.
On 8 August 2026, the concept finally became reality with the launch of SimplyLuxury.net.
For us, that date was not the finishing line.
It was Day One.
The beginning of an international publishing platform designed to grow across editorial, social media, original storytelling, partnerships, film, print and new forms of luxury media that have yet to be invented.
WHAT COMES NEXT
Luxury itself never stands still.
Neither will Simply Luxury.
We are building a living global archive of the extraordinary: documenting the established icons of today while discovering the names, destinations, technologies and ideas likely to define tomorrow.
There will always be another extraordinary hotel to discover.
Another watchmaker pushing mechanical boundaries.
Another artist with something new to say.
Another designer challenging convention.
Another journey worth taking.
Another story worth telling.
And that, ultimately, is what Simply Luxury is about.
The extraordinary — simply told.
SIMPLY LUXURY
Founded as a concept in 2015.
Brought to life 08.08.2026.
Founded by Arnie S Hira, Jordana Lynch and H.H.