Stella McCartney’s Appaloosa bag channels the spirit of horses

A black leather bucket bag sits on pale sand beside weathered stone, its chunky gold zip catching the light, a gold coin charm dangling from its strap. The scene belongs to Wild Horses, a short film directed by Gia Coppola that marks Stella McCartney’s Winter 2026 Icon Series, in which Jenner wades into the water alongside a trained horse. What makes this campaign matter, though, goes deeper than the cinematic vocabulary Coppola brings to it.

The bag at its heart is the Appaloosa. The bag was inspired by the strength and spirit of Lucky Spot, McCartney’s mother Linda’s treasured stallion. Stella was brought up riding horses, even when she was in her mum’s womb, riding her own Appaloosa stallion across the hills of Scotland. The majesty and magnificence, the strength, the pride, the beauty, the delicacy, the healing and the love that horses give, this collection is deeply inspired by these incredible creatures and our relationship with them as humans. The bucket silhouette, rendered in supple leather, carries that DNA in its proportions and its quiet restraint.

The campaign highlights its new Appaloosa bag, inspired by Lucky Spot, the beloved stallion of McCartney’s mother, Linda. The tiny version starts at $1,050, with larger iterations moving to $1,325, each one adorned with small equestrian details that speak to the designer’s intimate relationship with these animals. The film itself goes further still. The campaign aims to raise awareness around the vulnerability of America’s wild horses, continuing the brand’s long standing advocacy for the protection, dignity and freedom of animals. It is McCartney’s gift for merging fashion with conscience, desire with ethics, without ever making either feel like a compromise.

Imagery courtesy of Stella McCartney (@stellamccartney).