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House of Hackney conjures woodland spirits with Alex Merry

A new collection of pillows features folkloric forest creatures rendered in luminous velvet, made from regeneratively farmed cotton and British wool. The partnership between the London textile house and artist Alex Merry celebrates both artistry and environmental stewardship.

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House of Hackney and Alex Merry collaboration ribbon displayed above a dark velvet pillow featuring a bat illustration, positioned on a pale bedding against a moody forest wallpaper backdrop
House of Hackney (@houseofhackney)

Velvet holds a peculiar power to capture light and shadow simultaneously, and in the hands of House of Hackney, that luminous quality becomes positively theatrical. The London textile house has collaborated with artist Alex Merry to create a collection of pillows that pulse with folkloric energy, each one a portal to the British woodland rendered in sumptuous fabric and embellished with playful narrative.

A square pillow with 'Boar to be Wild' text and silhouetted wild boar illustration in sage and forest green velvet, framed by decorative wavy border pattern on deep woodland background

Three creatures emerge from the collection, each with its own irreverent personality. A wild boar strides through forest depths, emblazoned with the motto ‘Boar to be Wild’. A beaver appears equally untamed, promising ‘Beaver Fever’ to anyone who dares approach. Most mischievously, a bat swings through the night sky, untamed and unashamed, framed by a purple dusk that feels both ancient and immediate.

Quote card reading 'Magic can be found just beneath the surface of everyday life' attributed to Alex Merry, set against twilight forest landscape with flying bats and stars

What distinguishes these pillows is not merely their graphic appeal, though Alex Merry’s illustrations carry considerable charm and narrative wit. House of Hackney has developed a pioneering velvet using one hundred per cent regeneratively farmed cotton, filled with responsibly sourced British wool. The construction speaks to a broader philosophy: that beauty and ecological consideration need not exist in opposition, that the wild creatures depicted within deserve a world tended with equal care.

Close-up detail of velvet texture showing the rich pile and luminous quality of the regeneratively farmed cotton fabric

The pillows arrive finished with silk tassels in soft rose and sage, details that suggest both luxury and a certain restraint. Set against the forest wallpapers and woodland backdrops of House of Hackney’s own designs, they create rooms that feel less like domestic spaces and more like enchanted thresholds where the line between folklore and interior life dissolves entirely.

Beaver Fever pillow design showing illustrated beaver in natural woodland setting rendered in moss green and earthy tones
Styled room setting featuring multiple pillows from the collection arranged on bedding with coordinating House of Hackney forest wallpaper

Imagery courtesy of House of Hackney (@houseofhackney).

A square pillow with 'Boar to be Wild' text and silhouetted wild boar illustration in sage and forest green velvet, framed by decorative wavy border pattern on deep woodland background
Quote card reading 'Magic can be found just beneath the surface of everyday life' attributed to Alex Merry, set against twilight forest landscape with flying bats and stars
Close-up detail of velvet texture showing the rich pile and luminous quality of the regeneratively farmed cotton fabric
Beaver Fever pillow design showing illustrated beaver in natural woodland setting rendered in moss green and earthy tones
Styled room setting featuring multiple pillows from the collection arranged on bedding with coordinating House of Hackney forest wallpaper

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