Gohar World opens a holiday shop in New York City

Gohar World has opened its doors to a holiday shop in New York City, the studio’s seasonal ritual of transforming retail space into a living world of sculptural fantasy. Through the storefront window, a towering Christmas tree constructed entirely from pleated white paper forms rises dramatically against a backdrop of deep red, its geometric silhouette catching light with architectural precision. Pendant lamps hang above, casting warm amber pools across the scene, while the window itself frames the objects as a gallery might, inviting passersby into an intimate moment of visual delight.

Founded by designer Gohar Avetisyan, the studio has cultivated a distinctive approach to jewellery and home design that embraces narrative and immersion. Each seasonal shop becomes an environment rather than a transaction space, where visitors encounter objects designed to move between body and room, bracelet and vessel, personal adornment and domestic sculpture. The paper tree, with its structured pleats and careful stacking, embodies the studio’s sensibility: meticulous craft applied to materials and forms that feel both unexpected and deeply intentional.

The holiday shop transforms the commercial ritual into something more considered. Within the red interior, shoppers find themselves in a carefully calibrated world where colour, light and sculptural form create an experience that extends beyond transaction into something closer to exhibition. The black beams that frame the storefront and the patterned elements visible above establish a visual language distinct and recognisable, marking this as unmistakably Gohar World.

The shop is now open in New York City. Those wishing to discover the exact location and hours can join the studio’s email list through its website.

Imagery courtesy of Gohar World (@gohar.world).