Homegrown brilliance: the region’s jewellers take centre stage at JWS Abu Dhabi
Salem Al Shueibi, Devji Aurum, Lausanne Jewellers and Rora Jewellery are among the local and regional houses showcasing at JWS 2026, ADNEC Centre Abu Dhabi, 11 to 15 November.
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Homegrown brilliance takes centre stage at the Jewellery and Watch Show 2026, as local and regional jewellers present their newest collections at ADNEC Centre Abu Dhabi from 11 to 15 November. Organised by RX, the show celebrates the craftsmanship, heritage and creativity that have made the UAE one of the world’s great jewellery destinations.
Salem Al Shueibi Jewellery
The distinguished Emirati house presents its traditional 21 karat gold jewellery, including the Murtasha, necklaces, earrings, bracelets and elaborate gold sets, alongside one of a kind diamond creations. “Our vision is to celebrate the richness of Emirati heritage while embracing the elegance of modern luxury,” says Vice Chief Executive Officer Ahmad Enezan.
Devji Aurum
Drawing on craftsmanship dating back to 1996, Devji Aurum reimagines its storied lines in fluid, lightweight forms, with a Bridal Collection of architectural gold, deep green emeralds and brilliant diamonds, the debut of rare collector grade gems, and the Ruhi Collection in signature 21K Bahraini gold.
Lausanne Jewellers
Founded in Dubai in 1985 and led today by Managing Director Pooja Jhaveri, Lausanne Jewellers returns to JWS more than 25 years after its first Abu Dhabi showcase, presenting its entirely handmade Marami collection alongside never before seen pieces of wearable art.
Rora Jewellery
The Lebanon based fine jewellery house returns with an entirely new collection, pairing 18K gold and diamonds with emeralds, rubies, sapphires and other coloured gemstones in expressive, contemporary designs.
The Jewellery and Watch Show runs from 11 to 15 November at ADNEC Centre Abu Dhabi.