Dsquared2 releases Icon Dude and Icon Doll fragrances
The Italian Canadian fashion house presents its boldest fragrance duo yet: two scents that refuse the whisper, speaking instead in the confident language of Dsquared2's own visual codes. Icon Dude and Icon Doll arrive dressed for the moment.
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The bottles tell you everything about the intent: one metallic grey and black, the other glossy pink, both carrying oversized ICON lettering that has become inseparable from Dsquared2’s visual language. Icon Dude comes dressed in metallic grey and black, Doll in glossy pink, both carrying the oversized ICON lettering that has become part of the Dsquared2 visual vocabulary. What arrives inside is equally uncompromising.
Icon Dude Pour Homme is a men’s fragrance introduced in 2026 as part of the Icon duo alongside Icon Doll, presented as a bold, modern woody spicy scent built around contrasts, opening with chinotto, geranium, and saffron, moving into orange blossom, frankincense, and amber, and settling into a deeper base of patchouli, cypriol, and cade. The composition refuses subtlety at every turn.
Icon Doll Pour Femme is a floral fruity gourmand fragrance for women, released in 2026 as part of the brand’s Icon duo alongside Icon Dude, opening with pear, bitter orange, and pink pepper, followed by a heart of cherry delight, sakura blossom accord, and blackcurrant leaf. The base combines vetiver, tonka bean, and Ambrofix for a warm, softly textured finish.
This is fragrance without compromise, two scents that understand perfectly the Dsquared2 universe. Instead of sanding down the brand’s personality to fit the increasingly polished fragrance market, Dsquared2 leans directly into its own codes. Shop the new fragrance of Icon Dude and Icon Doll at dsquared2.com and select stores worldwide.
Imagery courtesy of Dsquared2 (@dsquared2).