Etro’s Holiday 2026 collection unfolds in jewelled paisley and velvet

Black velvet holds the light differently in winter. Against the deep forest green and burnished copper of Etro’s Holiday 2026 campaign, set in a mountain chalet with wood panelled interiors, combining black, forest green and copper with gold accents, it becomes a canvas for the Florentine house’s visual language. Paisley, floral, medallion and arabesque motifs appear across printed velvet, jacquard, damask duchesse and lurex, each layer deepening the sense of occasion that defines evening dressing in the quieter months.

The women’s offerings speak in the vocabulary of refined luxury. Lace leads the season, setting a romantic tone for the collection, while printed velvet tailoring and jacquard dresses move between day and evening with natural grace. The palette turns inward, away from the bright exuberance of summer towards the jewelled restraint of the festive season, yet Etro’s maximalism remains integral to its charm. Each piece carries the weight of decoration as craft rather than excess.

For men, the collection includes printed cotton velvet jackets, jackets with contrasting linings, silk blend velvet robe coats, and bowling shirts and bomber jackets with floral and arabesque prints. The silhouettes prove that pattern and colour can sit with tailored precision; there is no contradiction between ornament and structure in the Etro vocabulary.

Beyond the closet, the holiday accessories include Vela Blossom bags, Kalispera bags and Paisley jewellery. Etro is collaborating with Italian pastry maker Aimo e Nadia on panettone and pandoro, each coming in a satin finish metal box printed with the holiday collection’s motifs, designed to work as a gift in its own right. Both collections are available through Etro’s online store.

Imagery courtesy of Etro (@etro).