Susanne Kaufmann opens Asaya Spa at Rosewood Vienna
The Austrian skincare house brings its alpine rituals to the Austrian capital, unveiling a partnership with Rosewood Vienna's Asaya Spa. Personalised treatments and a bespoke bathing ritual mark the collaboration.
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Susanne Kaufmann has brought her alpine skincare philosophy to Rosewood Vienna through a new partnership with the hotel’s Asaya Spa, where the Austrian beauty house’s botanical heritage now informs a refined menu of tailored treatments.
The collaboration reflects Kaufmann’s longstanding commitment to plant wisdom drawn from the Alps. Her formulations, grounded in the natural ingredients and traditions of her homeland, now shape a curated spa experience in the heart of Vienna’s storied landscape. Each treatment is crafted around the individual guest, moving away from standard protocols towards a more intimate, responsive approach to wellbeing.
Central to the partnership is a Bespoke Bathing Ritual, where guests compose their own bathing experience using a selection of essences, then take a bottle home as a tangible reminder of their time at the spa. This gesture captures Kaufmann’s philosophy: that skincare and bathing are not moments of indulgence to be confined to a treatment room, but daily rituals that connect us to the natural world and to ourselves.
The spa sits within Rosewood Vienna, where Kaufmann’s aesthetic of refined simplicity meets the hotel’s classical Austro Hungarian architecture. Soft natural light, understated luxury and the sensory clarity of pure plant extracts define the space. Treatments draw on Kaufmann’s signature body oils, cleansers and essences, each formulated with alpine herbs, flowers and minerals that have shaped her practice for decades.
Asaya Spa at Rosewood Vienna offers treatments by appointment. For reservations, contact the hotel directly.
Imagery courtesy of Susanne Kaufmann (@susannekaufmann_).