NARS Holiday 2026 Collection: Behind the Glamour
NARS invites you onto the set of its holiday campaign, where Global Brand Ambassador Kaia Gerber embodies the season's most coveted beauty codes. A glimpse at the artistry and vision shaping the collection.
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The set hums with quiet intensity as lights frame a face rendered in shades of red and gold. NARS, the colour house synonymous with fearless beauty and unapologetic glamour, has gathered its creative forces for the Holiday 2026 collection, and what unfolds is nothing short of cinematic. Kaia Gerber, the brand’s Global Brand Ambassador, moves through the production with the ease of someone who understands the language of beauty as instinctively as she inhabits fashion’s most defining moments.
Captured on set, the imagery reveals NARS’s signature alchemy: the marriage of bold pigmentation with wearable sophistication. Against a cool cerulean backdrop, Gerber’s features are framed by a luxurious dark fur hood that reads as both protective and sculptural, her lips rendered in the deep crimsons and warm rosewood tones that have long defined the brand’s most covetable products. The close focus on her profile, the precision of each shadow and highlight, speaks to NARS’s unwavering commitment to colour as a tool of transformation.
Behind the main monitor, the technical choreography of modern beauty filmmaking unfolds: reference images calibrated for consistency, each frame examined with the attention a painter might give a canvas. The production captures not merely a collection, but a philosophy where beauty becomes a statement, where the everyday ritual of applying colour transforms into something ceremonial and deliberate.
The Holiday 2026 collection rolls out across NARS counters and retailers globally, with the complete offering viewable through the brand’s main platform.
Imagery courtesy of NARS (@narsissist).