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GM Cricket releases JB82 Cannon range with Jacob Bethell

The English cricketer's signature collection spans bats, pads, gloves and protective equipment, each piece bearing the distinctive blue Cannon branding that defines the partnership.

By Arnie S HiraFriday, 6th of November 20262 min read
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Cricketer in dark GM polo shirt and black shorts seated on a chair, holding a cream and blue JB82 Cannon bat across his legs, wearing white socks and tan boots against a neutral background
GM Cricket (@gmcricket)

Jacob Bethell and GM Cricket have distilled the essence of modern cricket into the JB82 Cannon range, a cohesive collection where equipment becomes extension of technique and temperament. The bat that anchors the line wears a light cream finish with the signature blue Cannon motif, its pale ash blade contrasting sharply against the darker graphite inlays that mark the sweet spot. The profile itself carries that purposeful restraint that defines bats built for players who trust their timing rather than their strength.

Cricketer with arms spread wide, seated on a blue mat surrounded by four cream and blue JB82 Cannon bats, with GM kit bags and equipment visible on wooden shelving behind

The protective gear follows suit. Pads arrive in that same navy and blue livery, their quilted panels stitched with precision you can see from across the crease. Gloves sit at the intersection of comfort and control, their grip calibrated for conditions from English county grounds to international fixtures. The wheelie duffle and kit bags, rendered in royal blue with the GM chevron, speak to the practical elegance of a cricketer who understands that how you carry your equipment matters as much as how you use it.

Cricketer in dark GM polo shirt holding a cream JB82 Cannon bat, standing in front of wooden panelling with a blue locker bearing the number 2 and name Jacob Bethell

What distinguishes the JB82 Cannon is its coherence. Rather than a scattered assemblage of endorsed items, this reads as a considered system: every piece speaking the same visual language, every component engineered to the same standard. For players drawn to Bethell’s attacking yet intelligent approach to the game, the collection offers more than sponsorship; it offers kinship with a player’s philosophy. The range is available through GM Cricket, available to order now.

Cricketer in dark GM polo shirt and black shorts seated on a chair, holding a cream and blue JB82 Cannon bat across his legs, wearing white socks and tan boots against a neutral background
Cricketer in dark GM polo shirt and black shorts seated on a chair, holding a cream and blue JB82 Cannon bat across his legs, wearing white socks and tan boots against a neutral background
Cricketer in dark GM polo shirt and black shorts seated on a chair, holding a cream and blue JB82 Cannon bat across his legs, wearing white socks and tan boots against a neutral background
Cricketer in dark GM polo shirt and black shorts seated on a chair, holding a cream and blue JB82 Cannon bat across his legs, wearing white socks and tan boots against a neutral background

Imagery courtesy of GM Cricket (@gmcricket).

Cricketer with arms spread wide, seated on a blue mat surrounded by four cream and blue JB82 Cannon bats, with GM kit bags and equipment visible on wooden shelving behind
Cricketer in dark GM polo shirt holding a cream JB82 Cannon bat, standing in front of wooden panelling with a blue locker bearing the number 2 and name Jacob Bethell
Cricketer in dark GM polo shirt and black shorts seated on a chair, holding a cream and blue JB82 Cannon bat across his legs, wearing white socks and tan boots against a neutral background
Cricketer in dark GM polo shirt and black shorts seated on a chair, holding a cream and blue JB82 Cannon bat across his legs, wearing white socks and tan boots against a neutral background
Cricketer in dark GM polo shirt and black shorts seated on a chair, holding a cream and blue JB82 Cannon bat across his legs, wearing white socks and tan boots against a neutral background
Cricketer in dark GM polo shirt and black shorts seated on a chair, holding a cream and blue JB82 Cannon bat across his legs, wearing white socks and tan boots against a neutral background

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