Roxanne Assoulin’s gift shop opens with colour and joy

Roxanne Assoulin’s gift shop is now open, offering a carefully considered selection of pieces that capture the essence of the New York jeweller’s exuberant approach to colour and form. The edit draws together the signature beaded bracelets that have become her calling card, each one a small act of chromatic rebellion against the mundane.

The bracelets on display showcase Assoulin’s mastery of proportion and palette. Spheres of coral, vermillion, forest green and cobalt sit alongside hand painted porcelain beads, their surfaces catching the light with a gentle luminosity. Soft neutrals, cream, taupe, pale blue, provide breathing room between the brighter hues, while metallic accents and patterned details add dimension and surprise. The stringing is precise, the composition intentional; nothing feels random, yet the overall effect remains playful and unguarded.

What distinguishes Assoulin’s jewellery is her refusal to accept the conventional boundaries of taste. She layers warm and cool tones without apology, introduces pattern where uniformity might feel safer, and treats each bracelet as a small conversation between colour theory and personal joy. A single wrist can hold several at once, creating a visual symphony that speaks to confidence and a certain irreverent elegance.

The gift shop selection reflects both newcomers to her world and those already devoted to her aesthetic. Each piece arrives as a small corrective to grey skies and grey moods, a reminder that adornment need not whisper; it can sing. The collection welcomes browsers and collectors alike, offering something to suit varying moods and occasions, from the boldly saturated to the subtly sophisticated.

Imagery courtesy of Roxanne Assoulin (@roxanneassoulin).