Magda Butrym opens New York flagship on Mercer Street

The storefront at 170 Mercer Street reveals itself through towering windows framed in rich mahogany, their panes etched with delicate rose patterns that catch the light like pressed florals. Magda Butrym’s first New York flagship emerges from this marriage of restraint and romance, a physical manifestation of the Polish designer’s signature aesthetic translated into bricks, wood and carefully curated objects.

Stamuli, the Berlin based design studio, shaped the space with meticulous attention to how a woman might move through it: the proportions feel generous but intimate, the materials honest. Mahogany panelling rises from street level to the upper floors, its warm chocolate tone grounding the neutral palette. Above, the rose motif continues across the window glazing, suggesting both delicacy and endurance. The storefront number 170 is carved directly into the wood, anchoring the address into the building’s fabric.

Inside, the dream deepens. Art direction by Anna Szczęsny orchestrates a Cabinet of curiosities aesthetic that feels entirely unlike the typical flagships dotting Manhattan. Vintage television sets, their screens glowing with archival imagery, sit crowned with vintage lace doilies and accompanied by small sculptural forms. A delicate peach coloured vase holds a single stem. These conversations between the contemporary and the nostalgic, the handmade and the industrial, create an environment that whispers rather than declares.

The space honours the house’s Polish heritage not through obvious signifiers but through a sensibility rooted in craftsmanship, geometry and the quiet power of beautiful objects arranged with intention. Magda Butrym’s New York home opens Monday through Saturday from 11am to 7pm, and Sunday from noon to 6pm.

Imagery courtesy of Magda Butrym (@magdabutrym).