Cloimh’s knitted warmth: layering for the season ahead
Hollie, the founder of Irish knitwear label Cloimh, demonstrates how her signature pieces translate into effortless cold weather dressing, now stocked at Selfridges.
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A scarlet wrap slung across a caramel overcoat. A ribbed beanie in coral. The colours alone signal Cloimh’s approach to knitwear: not the muted palette of obligation, but the deliberate warmth of pieces chosen for joy as much as function. Hollie, who founded the Irish label, understands that a good knit does the heavy lifting in cold weather dressing, which is why her pieces read as both considered and effortlessly worn.
The collection, now at Selfridges, combines textural precision with chromatic generosity. Folded across brass trays in the flagship store, the range reveals itself in shades that work as a palette: deep chocolate browns pair with hot reds, while soft turquoise and blush tones offer gentler contrast. Each piece is designed to layer, to wrap, to anchor an outfit without demanding attention through complexity.
What distinguishes Cloimh’s approach is the deliberate interplay between simplicity and craft. The ribbed structures, the weight of the yarn, the considered proportions of each piece all speak to someone who understands that luxury in knitwear lives not in embellishment but in the quality of the making itself. A wrap can be a scarf. A knit can work across seasons when the foundation is sound.
Cloimh is available at Selfridges, London and online, offering those who appreciate the intelligence of good knitwear a label that treats warmth as a serious pleasure.
Imagery courtesy of Cloimh (@theofficialselfridges).
