Soho Grand’s Black and White Masquerade rings in 2027
The hotel's 17th annual New Year's Eve ball channels Truman Capote's legendary 1966 affair, with champagne, elaborate masks and music until dawn.
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The Soho Grand Hotel transforms into a temple of nocturnal elegance on New Year’s Eve as its 17th annual Black and White Masquerade Ball takes command of the space from 9 PM until 1 AM. The evening draws its energy from Truman Capote’s storied 1966 Black and White Ball, that most exclusive and written about affair, reimagined for a contemporary crowd that still understands the vocabulary of formality, theatre and unabashed glamour.
Guests arrive masked and dressed in monochrome: the uniform of mystery and sophistication. Champagne flows with the kind of unhurried generosity that marks the difference between a night out and an occasion. The open bar carries through until the clock turns midnight and the new year arrives, toasted and celebrated in proper fashion.
The soundtrack comes from a curated roster of DJs and live musicians, their sets building the tempo as the evening unfolds. The hotel provides both table seating and bar positions, accommodating those who wish to dine with ceremony and those content to circulate, mask aloft, through the crowd.
Tickets are available through the hotel’s official channels, with both seated and standing options for New Year’s Eve revellers seeking an evening that acknowledges the golden age of masquerade while very much belonging to the present moment.
Imagery courtesy of Soho Grand Hotel (@sohograndhotel).