Fenty Beauty Pro Filt’r Fluid Flex reaches Latin America
The foundation that redefined inclusivity arrives in Chile, Colombia and Panamá with a shade matching experience designed for every complexion.
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Fenty Beauty’s Pro Filt’r Fluid Flex Natural Matte Longwear Foundation comes to Chile, Colombia and Panamá this season, bringing with it the shade matching experience that has become the brand’s hallmark. Across three countries, consumers will discover their precise tone through dedicated pop up events designed to celebrate the foundation’s philosophy: that every skin tone deserves recognition.
In Santiago, the pop ups at Casacostanera Beauty and both Alto Las Condes and Parque Arauco locations of Beauty F run through November, with sessions scheduled across three weekends. Barranquilla and Bogotá welcome the experience in December at Faces and Falabella locations, including Parque Colina and Unicentro in the capital. Panamá’s pop ups at Félix Multiplaza continue through December’s first and third weeks.
The formula itself reflects the careful calibration Fenty Beauty has long championed: a fluid texture that settles into a natural matte finish, offering longwear without the heaviness that often accompanies full coverage. The range accommodates the subtle variations in undertone and depth that matter to individual complexions, addressing what has long been an oversight in conventional beauty.
Each pop up provides the opportunity to be matched in real light, with trained specialists taking time to find the exact shade rather than estimating from a swatch or a screen. It is this commitment to precision, extended now across Latin America, that distinguishes the brand’s approach to foundation as both a product and an experience.
Imagery courtesy of Fenty Beauty (@fentybeauty).
