RM Williams Gone Fishin’ capsule captures outback authenticity

RM Williams’ Gone Fishin’ capsule collection arrives tomorrow, rooted in the kind of lived experience that defines the Australian brand’s enduring appeal. The campaign follows Tom Forrest and his grandfather Steve, two men whose lives have been shaped by the rhythms of the outback and the water that cuts through it, offering a glimpse into a world where practicality and heritage move together without ceremony.

Shot in monochrome, the film captures something essential about the brand’s DNA: clothes designed for genuine work and genuine leisure, worn by people who know the difference. Tom wears a Gone Fishin’ cap and a black t shirt printed with the campaign motif, paired with shorts, the kind of uniform that belongs equally by a river or under the Australian sun. The aesthetic is grounded and unadorned, speaking to RM Williams’ foundational philosophy that good design serves the person wearing it, not the other way around.

The limited edition nature of the collection signals an approach to fashion that resists the permanent and the overwrought. Instead, capsule releases like this one feel like conversations between the brand and its community, seasonal collections that arrive with purpose and depart with grace. For those who understand RM Williams’ language of durability, authenticity and understated quality, these pieces represent not a trend but a continuation of something much older and far more valuable.

The Gone Fishin’ capsule is available from tomorrow through RM Williams’ channels. The campaign itself, told through film and photography, captures the kind of moment that cannot be rushed or artificially created: two generations, a stretch of water, and the uncomplicated pleasure of time spent well.

Imagery courtesy of RM Williams (@rmwilliams).