Marc Jacobs captures raw energy for winter 2026
Behind the scenes with Kai Schreiber, the house reveals a campaign built on bold colour and sculptural tailoring. Winter arrives in shades of azure, cream and gold.
AI-assisted voice playback. Starts only when you choose Play.
Marc Jacobs captures the momentum of a campaign shoot in its most revealing moment: the pause between takes. Kai Schreiber stands poised in a colour blocked shirt dress that refuses quiet conformity, its proportions generous and deliberate. The piece moves through shades of pale blue, cream and mustard gold in segmented panels, each colour a separate statement sewn into a confident whole. Silver balloons drift overhead, casting their fractured light across the studio floor.
The dress exemplifies what the house is pursuing for winter 2026: tailoring that commands space rather than diminishes it. The silhouette is cut with precision, yet its impact is sculptural, almost architectural. Schreiber pairs it with amber toned tights and strappy sandals, grounding the chromatic energy with a touch of warmth. A gold rectangular bag hangs from her shoulder, its minimalist geometry a counterpoint to the dress’s deliberate visual complexity.
Against a stark black backdrop, the campaign captures the house’s characteristic blend of irreverence and refinement. Marc Jacobs has long trafficked in the unexpected juxtaposition, the colour combination that shouldn’t work but does, the silhouette that challenges convention. This winter collection continues that lineage, speaking to a customer who views fashion as an active choice rather than a passive adoption.
The campaign film and photography will roll out in full as winter approaches, revealing the complete vision. For now, this glimpse behind the apparatus suggests a season built on bold colour, decisive tailoring and the kind of confident dressing that commands attention without apology.
Imagery courtesy of Marc Jacobs (@marcjacobs).