Roxanne First moves to Ceremony on Walton Street

The teal storefront at 97 Walton Street now reads Ceremony London, its gold lettering gleaming above window displays that catch the light differently than before. Roxanne First, whose jewellery business became synonymous with the rose pink walls that preceded this transformation, remains very much the guiding force behind what unfolds inside, though now as part of a broader vision that extends beyond a single maker’s universe into something more collective in spirit.

The new venture brings together vintage jewellery of considered provenance alongside contemporary fine pieces, creating a space where provenance and newness coexist. The storefront itself carries a quiet authority: teal green paintwork, the words “Built for meaning, meant to last” etched across the glass, and inside, white sculptural plinths displaying carefully curated selections. This is jewellery retail as curation rather than commerce, each piece positioned as an object worthy of contemplation.

Roxanne First’s own work continues to anchor the collection. Her signature approach to gold and semi precious stones, visible in rings stacked with baroque pearls and smoky topaz, alongside clean architectural bands set with pale stones, remains recognisable by its restraint and its understanding of how jewellery ought to feel on the body. A delicate tennis bracelet in yellow gold sits comfortably alongside bolder contemporary pieces, suggesting a house that understands both ornament and understatement.

The move represents not an ending but a deliberate expansion. Ceremony functions as an edited collective where vintage treasures and new commissions share the same contemplative space, united by an unspoken grammar of quality and longevity. The team, Roxanne notes, cannot wait to welcome visitors. The jewellery, whether recently created or sourced from decades past, tells stories of permanence in a culture increasingly uncertain about what endures.

Imagery courtesy of Roxanne First (@roxannefirst).