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Camilla and Marc opens Pacific Fair boutique on Gold Coast

The Australian fashion house marked the arrival of its new Gold Coast boutique and spring collection with an intimate evening that distilled the brand's refined aesthetic into one immaculate room.

By Jordana LynchSunday, 15th of November 20263 min read
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Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them
Camilla and Marc (@camillaandmarc)

Camilla and Marc opened its Pacific Fair boutique on the Gold Coast and showed Resort 27, its spring collection, at an intimate evening this week. The space itself made the argument: terracotta walls, natural stone in warm neutrals, steel rods holding garments with geometric precision. Against this background, the clothes sat quietly: a cream wool wrap dress strapless and sculpted, a black crocodile clutch beside white roses in a clear glass vase. Two figures in charcoal and black moved through the room, their silhouettes sharp against the peachy glow of the walls.

Three steel shelves mounted on natural stone wall tiles, holding a white flower arrangement in clear glass and black crocodile leather clutches

Camilla Franks and Marc Bouwer founded their label in 2000 with the conviction that Australian fashion could compete at the highest level without adopting the geographical codes of European houses. For twenty three years, they have refined a language of clean lines, restrained colour and impeccable construction. This space, with its minimal intervention and maximum clarity, felt like the distilled essence of that philosophy: the retail environment they wanted to control, placed in a location that carries its own logic.

A woman in a strapless white wrap dress with soft folds and asymmetric hemline stands barefoot against a terracotta wall, holding a black clutch, with hanging garments visible behind her

Resort 27 moves through cream, white, black and chocolate tones, with occasional deepness in burgundy and navy. What matters is the architecture: a strapless dress that breaks at the knee with asymmetric precision, trousers cut with the kind of volume that flatters without excess, layers of linen and silk that shift subtly as the body moves. The crocodile clutches and structured bags in black provide counterweight. This is design that emerges when a maker understands not just how fabric behaves, but how a person wants to feel when wearing it.

Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them

Resort dressing, in the Camilla and Marc vocabulary, does not mean cartoonish colour or holiday whimsy. It means garments engineered for warmth and movement: a wrapped dress that works at a dinner party and in daylight, relaxed trousers in cream linen that read as considered rather than casual, crocodile bags that anchor an outfit in luxury that comes from material and craft. The Gold Coast location makes sense for a brand that understands how people actually live on the east coast: moving between air conditioned shops and sun and water without compromising how they look.

Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them

The Gold Coast location carries its own logic. Resort dressing, in the Camilla and Marc vocabulary, does not mean cartoonish colour or holiday whimsy; it means garments engineered for warmth, movement and the kind of life where one might walk between air conditioned shops and sun and water without compromising how one looks. A wrapped dress works at a dinner party and in daylight. Relaxed trousers in cream linen read as considered, not casual. The crocodile bags anchor an outfit in luxury that comes from material and craft, not from logos.

Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them

The boutique itself is worth the visit for the discipline of its design. The walls hold the colour, the steel rods and shelving leave space for the eye to rest, and the arrangements of flowers and accessories feel like still life studies rather than styling exercises. It is the kind of retail environment that respects the intelligence of the customer and the integrity of the clothes.

Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them

Camilla and Marc, Resort 27, is now available at the new Pacific Fair boutique on the Gold Coast, with the full collection available through camillaandmarc.com.

Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them
Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them
Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them
Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them
Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them
Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them
Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them

Imagery courtesy of Camilla and Marc (@camillaandmarc).

Three steel shelves mounted on natural stone wall tiles, holding a white flower arrangement in clear glass and black crocodile leather clutches
A woman in a strapless white wrap dress with soft folds and asymmetric hemline stands barefoot against a terracotta wall, holding a black clutch, with hanging garments visible behind her
Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them
Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them
Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them
Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them
Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them
Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them
Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them
Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them
Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them
Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them
Two figures in black and charcoal stand on pale stone flooring in a terracotta and cream retail space with tan curtains and wooden doors behind them

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