Jacques Marie Mage unveils Bunker77, a manifesto in eyewear
The visionary optical house presents a collection that interrogates freedom and individualism through a lens of deliberate provocation. Bunker77 emerges as a statement on rebellion and self expression.
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Jacques Marie Mage continues its trajectory as one of the most philosophically rigorous practitioners of contemporary eyewear with the introduction of Bunker77, a collection that transcends the merely visual to become a genuine meditation on autonomy, dissidence and the intricate dance between conformity and individual expression.
The collection emerges as a direct interrogation of the roles we inhabit and the constraints we accept, both visibly and invisibly. Rather than presenting eyewear as ornament alone, Bunker77 functions as a tangible exploration of these thematic preoccupations. Each frame has been conceived with the fastidious attention to proportion, material and silhouette that distinguishes the house’s broader practice; yet here, the work carries an unmistakable charge, a deliberate provocation woven through every arc and shadow.
Jérôme Mage’s creative philosophy has long centred on the notion that spectacles represent far more than optical instruments or fashion accessories. They function as instruments of self determination, as objects through which we claim agency over our presentation to the world. Bunker77 amplifies this conviction, proposing that true understanding of the collection demands an honest reckoning with one’s own relationship to freedom, to the ways we resist or embrace the expectations placed upon us.
The accompanying film by Takuji Masuda extends this conversation into the visual realm, offering a cinematic meditation that honours the conceptual weight of the collection whilst maintaining the aesthetic sophistication for which both the director and the house are renowned. The work resists easy interpretation, instead inviting viewers into a space of genuine reflection.
Available now through JMM Galleries, the brand’s online platform, and an international network of selective retail partners, Bunker77 arrives at a moment when questions of individual liberty and resistance to prescribed identity feel particularly urgent. The collection stands as evidence of Jacques Marie Mage’s commitment to eyewear as a form of contemporary art practice, one in which technical mastery and philosophical rigour converge in frames designed for those unafraid to question, to challenge, and ultimately, to choose their own path.
Imagery courtesy of Jacques Marie Mage (@jacquesmariemage).