Jacques Marie Mage channels surf’s most enigmatic figure

Jacques Marie Mage has long distinguished itself as a purveyor of the most refined and intellectually considered eyewear, each frame a meditation on form, heritage and the indelible mark of personal style. With the introduction of Bunker77, the house ventures into altogether more audacious territory, channeling the raw magnetism and contradictions that define the surf world’s most compelling figures.

The collection represents a striking departure from convention, embracing the notion that true luxury need not whisper apologetically but may instead declare itself with theatrical flourish. There exists within the frames a palpable tension between refinement and rebellion, between the meticulous craftsmanship that Jacques Marie Mage has become renowned for and a newfound willingness to court intrigue and complexity.

Bunker77 speaks to those who understand that the most magnetic personalities often contain multitudes: the capacity for both grace and transgression, for triumph and cautionary resonance. The collection captures this duality with remarkable sophistication, presenting eyewear that transcends its functional purpose to become a statement of philosophical conviction, a wearable manifesto for those who refuse to be easily categorised.

The house has long celebrated the intersection of fashion and alternative culture, and Bunker77 represents perhaps its most uncompromising exploration of this aesthetic. Each frame carries with it a narrative of complexity, a suggestion that true style embraces contradiction rather than seeking to resolve it. This is eyewear for the discerning individual who recognises that legend and infamy often occupy adjacent territories, and who possesses the confidence to explore both.

The collection is distinguished by the same meticulous attention to proportion, material quality and optical precision that has established Jacques Marie Mage as a guardian of eyewear excellence. Yet here, these technical virtuosities serve a more provocative vision: frames that are simultaneously beautiful and challenging, familiar and utterly unexpected.

Bunker77 by Jacques Marie Mage is now available through the house’s galleries, its official website and an carefully curated selection of retail partners across the globe. For those who have long sought eyewear that matches the complexity of their own aesthetic convictions, the collection offers a singular and resplendent invitation.

Imagery courtesy of Jacques Marie Mage (@jacquesmariemage).