Léonie Cassel embodies Roger Vivier’s audacious autumn vision
Creative Director Gherardo Felloni unveils a captivating campaign that showcases the Maison's most coveted silhouettes through a lens of sophisticated modernity. The iconic Choc cuissardes take centre stage, paired with a striking zebra print Belle Vivier clutch in a celebration of sartorial boldness.
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Roger Vivier continues its ascendant trajectory with a campaign that crystallises the Maison’s unwavering commitment to refined elegance and fearless design. Conceived by Creative Director Gherardo Felloni, this Autumn Winter 2026/27 iteration showcases the house’s most emblematic creations through a distinctly contemporary lens, one that honours heritage whilst embracing audacious innovation.
Model Léonie Cassel emerges as the campaign’s luminous focal point, embodying a spirit of sophisticated poise that aligns seamlessly with Roger Vivier’s aesthetic philosophy. She carries the Maison’s revered Choc cuissardes, those towering suede boots that have become synonymous with architectural precision and effortless glamour. These remarkable boots, rendered in sumptuous deep chocolate tones, represent decades of craftsmanship and an unwavering dedication to excellence that defines the house’s legacy.
A Study in Pattern and Proportion
Complementing the cuissardes with remarkable visual harmony is the Belle Vivier clutch, here reimagined in a striking zebra print that injects an element of untamed sophistication to the narrative. This juxtaposition of the monochromatic elegance of the boots against the dynamic energy of the printed accessory speaks to Felloni’s nuanced understanding of contemporary luxury. The zebra print, far from jarring, becomes a statement of confidence and creative vision, a reminder that true luxury permits itself moments of controlled exuberance.
The Belle Vivier clutch, with its iconic rounded silhouette and graceful proportions, remains one of the Maison’s most coveted creations. Its appearance in this bold new iteration demonstrates Roger Vivier’s capacity for evolution without dilution, for embracing fresh perspectives whilst maintaining the codes that have secured its position within the upper echelons of luxury fashion.
Creative Direction and Contemporary Vision
Under Gherardo Felloni’s stewardship, Roger Vivier has emerged as a house unafraid to challenge convention whilst honouring the exquisite foundations upon which it was built. This campaign exemplifies his approach: rooted in the Maison’s illustrious heritage, yet unmistakably contemporary in sensibility. Each element has been carefully orchestrated, from the studied elegance of the styling to the evocative emotional resonance of the imagery.
The Autumn Winter 2026/27 collection promises to cement Roger Vivier’s status as a purveyor of shoes and accessories that transcend mere function, becoming instead instruments of self expression and vessels of refined aspiration. This campaign serves as a luminous introduction to a season that celebrates the enduring allure of exceptional design, executed with the precision and grace that only a Maison of Roger Vivier’s stature can deliver.
Imagery courtesy of Roger Vivier (@rogervivier).
