Jacob & Co. Crafts Extraordinary Fantasy Bra for Victoria’s Secret
The venerable horological and jewellery atelier has devoted more than a thousand hours to creating an unprecedented Fantasy Bra, a masterwork of haute couture engineering and precious embellishment, unveiled on the runway for Victoria's Secret Fashion Show 2026.
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Jacob & Co., the illustrious purveyors of horological masterpieces and exceptional jewellery, has undertaken an extraordinary collaborative venture with Victoria’s Secret, channelling its formidable expertise in precision engineering and opulent embellishment towards the creation of the Fantasy Bra for the highly anticipated Victoria’s Secret Fashion Show 2026.
This remarkable commission represents a significant departure from the atelier’s traditional focus, yet it embodies the very principles that have long defined the brand’s approach to luxury craftsmanship. More than a thousand hours of meticulous labour and refined artisanal expertise have been invested in the realisation of this singular piece, a testament to the brand’s unwavering commitment to excellence and its capacity to transcend conventional boundaries within the luxury sphere.
The Fantasy Bra stands as a resplendent fusion of haute couture engineering and precious embellishment, crafted through an intimate partnership between Jacob & Co.’s master craftspeople and Victoria’s Secret’s visionary design team. Each element has been meticulously considered, ensuring that the finished piece emanates the sophistication and uncompromising quality standards that connoisseurs of true luxury have come to expect from the atelier.
Jacob & Co. has long distinguished itself through its dedication to heritage craftsmanship, the cultivation of rare materials, and an aristocratic sensibility that elevates every creation into the realm of enduring significance. This collaboration affords the brand an opportunity to demonstrate how such principles might be applied across the broader canvas of luxury fashion, revealing the remarkable synergies that emerge when two institutions of excellence align their considerable talents towards a singular vision.
The unveiling of this extraordinary commission takes place during the Victoria’s Secret Fashion Show 2026, a platform of considerable prominence within the global luxury landscape. The live broadcast presentation will allow audiences worldwide to witness the culmination of countless hours of devoted craftsmanship, a moment of genuine significance within contemporary luxury design.
For those wish to experience this momentous occasion, the live show will be transmitted across multiple platforms on October 18, commencing at 7:30 ET, offering unprecedented access to this remarkable intersection of horological excellence and haute couture vision.
Imagery courtesy of Jacob & Co. (@jacobandco).