SIMON G. COURTSIDE: TENNIS-INSPIRED DIAMONDS FOR THE SEASON AHEAD

There is a particular ease to jewellery associated with tennis. Designed around movement, proportion and a continuous rhythm of light, the tennis bracelet has long occupied a distinctive place between everyday dressing and formal jewellery. This season, Simon G. turns that familiar language into the starting point for a broader collection, introducing the Courtside Collection as a selection of diamond pieces designed to move between occasions with equal fluency.

The collection begins with the traditional tennis bracelet, but does not remain confined to it. Alongside classic rows of round diamonds are mixed shapes, clustered arrangements, bezel settings and architectural details. The result is a collection that considers what makes tennis jewellery recognisable while allowing its proportions and construction to evolve. Across the range, the emphasis remains on diamonds and the way their arrangement creates rhythm across the jewellery.

Among the more traditional expressions is the Classic Diamond Tennis Bracelet in 18k Gold. Its continuous line of brilliant round diamonds follows the wrist in a polished, uninterrupted sequence, retaining the clean visual character associated with the tennis bracelet while grounding it in warm gold. It is an uncomplicated silhouette, but one in which setting and spacing become central to the overall effect.

Other bracelets take the concept in a more decorative direction. Simon G.’s Courtside selection includes mixed-shaped and cluster tennis bracelets, double-row constructions and alternating arrangements. The Alternating Diamond Tennis Bracelet, for instance, uses diamond clusters to create a more dimensional pattern rather than a single continuous line. The arrangement changes the way light moves across the piece, giving the familiar tennis format a stronger sense of structure.

The Diamond Bezel Tennis Bracelet offers another interpretation. By framing the stones within individual settings, the design creates a clearer visual separation between each diamond while retaining the linear quality that defines the category. Elsewhere, the Tennis Bangle introduces a flexible silhouette with a continuous line of stones, offering a lighter construction that can be worn alone or layered with other bracelets.

That movement beyond the traditional bracelet is central to the Courtside concept. Tennis jewellery is no longer limited to the wrist; the same vocabulary appears across necklaces, earrings and rings, allowing the wearer to build a complete jewellery composition or select a single piece as an accent.

The Adjustable Diamonds Tennis Necklace is particularly considered in this respect. Its streamlined row of diamonds is paired with an adjustable slider clasp, allowing the necklace to be altered according to neckline or styling. It translates the linear quality of the bracelet into a different proportion while retaining the collection’s emphasis on versatility.

Rings introduce greater freedom in shape. The collection includes designs that use alternating diamonds, split bands and combinations of marquise and round stones. The Mix Shaped Split Band Diamond Ring, for example, brings together elongated marquise diamonds with round stones, creating contrast through both silhouette and scale. Another design takes inspiration from a buckle, incorporating milgrain detailing and diamonds into a more defined, decorative form.

Earrings provide the final element of the collection’s broader jewellery wardrobe. The 9.5mm diamond studs place a brilliant centre diamond within a surrounding halo of smaller stones, giving a classic stud silhouette a more pronounced presence. Alongside them, the Courtside assortment includes pear-shaped hoops and other diamond earrings, allowing the collection to move between discreet accents and more noticeable arrangements.

Behind these designs is a jewellery house whose history is closely connected to craftsmanship. Simon Ghanimian founded Simon G. in 1981 after first entering the jewellery trade through New York’s Diamond District. His early work involved diamond setting, and his interest in the technical and artistic aspects of jewellery eventually led him to create his own designs and establish his business in Los Angeles. The brand has remained family-led, with Simon’s son Zaven Ghanimian now serving as CEO.

That background continues to inform the company’s approach to construction. Simon G. says its pieces are developed through multiple quality-control stages, with metals alloyed in-house and diamonds hand set and inspected under microscopes by specialist artisans working across pavé, channel and prong settings. The brand also places particular emphasis on finishing surfaces beneath and around stones, with the intention of maximising the way light interacts with the finished piece.

The Courtside Collection reflects that balance between recognisable jewellery forms and detailed construction. Its appeal lies not simply in the association with tennis, but in the way the collection translates an established visual language into different scales and settings. A bracelet can remain restrained and linear; a ring can become more sculptural; a necklace can shift according to the neckline; earrings can provide either a subtle glimmer or a concentrated point of light.

The collection also speaks to a broader shift in the way fine jewellery is worn. Pieces traditionally reserved for particular occasions increasingly find their place alongside everyday wardrobes, while jewellery designed with movement and versatility in mind can move naturally from daytime dressing to evening. Tennis jewellery lends itself particularly well to that approach because its defining characteristic is already one of continuity.

Simon G.’s current Courtside offering brings together 23 pieces, ranging from classic tennis bracelets and necklaces to mixed-shaped designs, cluster bracelets, rings and earrings. The collection therefore leaves room for different interpretations of the same idea: the wearer may choose the uninterrupted precision of a traditional tennis bracelet, introduce contrast through mixed diamond shapes, or build a more layered composition across several pieces.

For those wishing to discover Simon G. in person, the brand’s current official retail information directs customers to authorised retailers across the United States, Canada and the Caribbean, with its online store also available for direct purchasing. The official locator provides the most current route to a nearby authorised retailer.

The appeal of the Courtside Collection ultimately rests in its restraint. Tennis may provide the point of reference, but the jewellery does not need to remain tied to the sport. Through changing shapes, settings and proportions, Simon G. treats the tennis bracelet as a foundation rather than a fixed formula. The result is a collection that carries the clarity of a familiar idea while leaving enough room for individual interpretation — a fitting quality for jewellery intended to move as naturally as the person wearing it.