Jacob & Co. Reimagines the Fantasy Bra as Pure Jewelry Spectacle

For nearly forty years, Jacob & Co. has established itself as the purveyor of the impossible, crafting jewelled creations that defy the conventions of traditional horology and fine jewellery. When Victoria’s Secret sought to reimagine its most celebrated sartorial creation, the legendary Fantasy Bra, the house embarked upon a creative endeavour that would fundamentally challenge the boundary between couture and high jewellery.

The conceptual genesis proved elegantly simple: what if the silhouette contained no fabric whatsoever? From this singular question emerged a technical and artistic triumph that consumed more than one thousand hours of meticulous craftsmanship across fifteen master artisans.

The resulting masterpiece comprises an extraordinary 3,218 individually designed components, each engineered to move with the human form with the fluidity and grace of traditional lingerie. This represents an achievement in jewelled construction that transcends conventional watchmaking and jewellery design, marrying the precision engineering Jacob & Co. is celebrated for with the sensual movement demanded by haute couture.

A Symphony of Extraordinary Stones

At the creative heart resides an exceptional 75.54-carat natural Fancy Vivid Yellow diamond, a stone of such rarity and chromatic brilliance that it commands its own singular presence. This magnificent central stone sits surrounded by a constellation of 4,409 additional diamonds, collectively totalling 1,373 carats of the finest natural stones. The selection of cuts demonstrates the house’s signature technical virtuosity, featuring its celebrated Angel Cut alongside other refined geometries, each facet calibrated to maximise luminosity and visual impact.

The assembly of such an extraordinary quantity of exceptional natural diamonds required not merely financial resources but an intimate knowledge of global diamond markets and an unwavering commitment to acquiring only stones of museum quality provenance and clarity.

Two Icons, One Vision

This collaboration represents a confluence of two institutions bound by an identical philosophy: that true luxury exists not merely in material value but in the capacity to inspire, to elevate the wearer, and to create moments of transformative joy and confidence. The creation stands valued at fifty million dollars, establishing itself as the most precious iteration of the Fantasy Bra ever conceived.

Unveiled for the 2026 Victoria’s Secret Fashion Show, this jewelled creation transcends the traditional parameters of both jewellery and fashion, existing instead as an unprecedented object of desire that celebrates human ambition, technical mastery and the enduring allure of the extraordinary.

Imagery courtesy of Jacob & Co. (@jacobandco).