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Axminster Carpets and House of Hackney unite in daring design

A boldly imaginative collaboration introduces Wildcard, a collection that defies convention and celebrates the art of interior rebellion. Where tradition meets theatrical flair, these carpets invite the discerning home to embrace unexpected beauty.

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Wildcard collection carpet by Axminster Carpets and House of Hackney, featuring bold patterned design in rich jewel tones
Axminster Carpets (@axminstercarpets)

The most exquisite interiors are often those that dare to venture beyond the familiar. Axminster Carpets, a name synonymous with heritage craftsmanship and refined flooring design, has embarked upon a singularly audacious creative partnership with House of Hackney, the celebrated purveyors of imaginative, theatrical domesticity.

The resulting Wildcard collection represents far more than a simple collaboration of two respected brands. It is a manifesto in textile form, a declaration that true luxury need not whisper apologetically to convention. Instead, these carpets speak with bold confidence, their design language infused with the kind of daring aesthetic vision that transforms a room from merely beautiful into genuinely memorable.

What emerges from this union is a selection of flooring that celebrates pattern, colour and texture as instruments of personal expression. Each piece within the collection has been conceived as a conversation starter, an object that demands to be seen, appreciated and ultimately, walked upon in spaces that refuse to be ordinary.

The Spirit of Rebellion in Luxury

House of Hackney’s reputation rests upon an understanding that luxury, at its most evolved, is never timid. Their distinctive design philosophy, characterised by painterly prints and sumptuous ornamentation, finds exquisite expression within Axminster’s renowned manufacturing traditions. The result is a collection where heritage technical mastery meets contemporary creative audacity.

These are carpets for those who understand that a room’s true luxury lies not in restraint, but in the confidence to commit fully to a vision. They are for interiors that celebrate individuality, for homes that reflect the tastes of those brave enough to play their wildcard and move beyond the expected.

The Wildcard collection stands as a testament to what emerges when two houses of design excellence combine their considerable talents toward a singular, delightful purpose: to create floor coverings that elevate and inspire, that challenge and enchant, and that transform the quotidian act of walking through a room into an experience of genuine aesthetic pleasure.

For those seeking to discover the full breadth of this remarkable collaboration, the complete collection awaits exploration, ready to infuse interiors with precisely the kind of fearless, imaginative elegance that defines contemporary luxury living.

Imagery courtesy of Axminster Carpets (@axminstercarpets).

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