ONE & ONLY TO BRING ITS DISTINCTIVE ALPINE VISION TO COURCHEVEL 1850 IN 2030

One & Only is preparing to enter one of Europe’s most closely watched luxury hospitality markets. In 2030, the brand will open One & Only in Courchevel 1850, its first resort in the French Alps, bringing its approach to personalised hospitality to a destination long associated with exceptional skiing, gastronomy and mountain living. The resort will occupy the site of the historic Courcheneige Hotel, transforming the existing address while retaining its connection to the character of Courchevel.

The location is central to the project’s appeal. One & Only will sit at the summit of Jardin Alpin, one of Courchevel 1850’s most secluded areas, with expansive views across the surrounding peaks and valleys. The resort will also have direct ski-in/ski-out access to the Bellecôte slope, placing guests within Les Trois Vallées, the world’s largest ski area.

For a brand whose resorts are designed around their individual settings, Courchevel offers a particularly distinctive landscape. The proposed property is intended to combine the established language of Alpine architecture with One&Only’s contemporary interpretation of luxury, with interiors planned to maximise natural light, privacy and views of the mountains. Rather than treating the setting simply as a backdrop, the design is conceived to make the surrounding landscape part of the experience.

The accommodation will include guest rooms and suites, alongside a limited collection of One & Only Private Homes. The residential component extends the brand’s existing model of combining resort hospitality with privately owned residences, offering homeowners access to a fully serviced environment while maintaining the privacy of an independent mountain retreat. One & Only currently operates Private Homes in destinations including Mauritius, Mexico, Montenegro, the United States, Greece and Dubai, with Courchevel joining its future residential portfolio.

The Courchevel residences are expected to appeal to buyers looking for a permanent or seasonal base in one of the French Alps’ most established destinations. Their positioning within the resort will allow the private homes to share in the wider hospitality offering, creating a relationship between residential life and the amenities of the hotel rather than separating the two.

Food and social life will form another important part of the development. Plans call for a collection of restaurants, bars and lounges intended to reflect Courchevel’s established dining culture and après-ski traditions. The programme is expected to move naturally from informal slope-side meals during the day to more refined evening dining and late-night gatherings. In a destination where gastronomy has become an important part of the travel experience, the resort’s culinary spaces are being positioned as social destinations in their own right.

Wellness will take a similarly prominent role. The planned spa is conceived as a restorative counterpart to the physical intensity of the mountains, drawing on elements associated with the Alpine environment such as cold, heat, fresh air and altitude. Facilities are expected to include an indoor and outdoor wet circuit, thermal experiences, treatment rooms, beauty and recovery areas, as well as dedicated spaces for movement and relaxation. The programme will encompass post-ski recovery alongside broader approaches to sleep, mindfulness and physical wellbeing.

This balance between activity and restoration reflects a wider shift in the way luxury mountain destinations are being conceived. Skiing remains at the heart of the Courchevel experience, but contemporary Alpine travel increasingly encompasses wellness, gastronomy, design and social life. One&Only’s proposed offering places those elements within a single setting, allowing the pace of a stay to move between the slopes and quieter spaces without losing its connection to the mountain.

The development also carries significance for One & Only itself. The brand was introduced by Kerzner International in 2002, initially bringing together a small collection of luxury resorts across Mauritius, the Bahamas, Dubai and the Maldives. The launch was built around the idea that each property should have its own identity and relationship with its surroundings rather than conforming to a uniform hotel formula.

That principle remains visible in the brand’s present-day positioning. One & Only describes its resorts as individual destinations shaped by local culture, nature and the character of their settings. Its current portfolio spans beach, safari, urban and mountain environments, while its newer developments extend into places including Hudson Valley, Fiji, Jeddah and Courchevel. The brand’s first major Alpine opening, One & Only Moonlight Basin in Montana, preceded the French project and established a foundation for its expansion into mountain hospitality.

Kerzner International, the group behind One&Only, has developed a broader hospitality portfolio spanning ultra-luxury resorts, residences and lifestyle concepts. Its other brands include Atlantis, SIRO and Rare Finds, while One & Only remains focused on highly individualised resort and residential experiences. The group’s Middle East and GCC commercial office is based in Dubai, reflecting the company’s established presence in the region.

Courchevel itself has long occupied a particular position within Alpine hospitality. Situated in the French Alps and forming part of Les Trois Vallées, the destination is known for its extensive ski terrain as well as its concentration of luxury accommodation, restaurants, boutiques and après-ski venues. Courchevel 1850, the highest and most internationally recognised section of the resort, has developed a reputation for combining access to the mountains with a sophisticated hospitality and social scene.

The choice of the former Courcheneige Hotel site adds another layer to the project. Rather than introducing a resort to an entirely new setting, One & Only is undertaking a transformation of an established Courchevel address. The intention is to preserve a sense of continuity with the location while creating an environment suited to the brand’s contemporary approach to design, service and wellbeing.

The project is currently scheduled to welcome its first guests in 2030. Further details concerning the resort’s opening programme and private-home sales are expected to be announced as development progresses. One&Only’s official destination portfolio currently lists Courchevel as a 2030 opening, alongside its other forthcoming properties.

There is something fitting about One&Only’s move into the French Alps. The brand began by building a collection around the individuality of place; Courchevel, with its distinctive landscape, architecture, culinary culture and long-established relationship with international travellers, offers a setting where that philosophy can be tested in a different register. Here, the appeal lies not only in the altitude or access to the slopes, but in the possibility of shaping contemporary hospitality around the rhythms of mountain life. By 2030, the transformation of this historic address will reveal how One & Only translates its established language of intimate service and destination-led design into one of Europe’s most exacting Alpine settings.

Imagery is used for editorial and illustrative purposes. All image rights remain with their respective owners, brands, photographers and agencies.