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The Gruffalo arrives at Raffles London for an enchanted afternoon

Julia Donaldson's beloved woodland character steps out of the page and into The Drawing Room, where young guests are invited to meet him over an imaginatively crafted tea. A moment of pure theatrical wonder awaits this half term.

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There is a particular magic in the moment when a creature that has lived only in the imagination suddenly becomes real. This October, that magic arrives at Raffles London at The OWO, where The Drawing Room has been reimagined as a woodland realm, and The Gruffalo himself is stepping down from the pages of Julia Donaldson and Axel Scheffler’s beloved tale to greet young adventurers.

The occasion calls for something altogether more theatrical than an ordinary afternoon tea. On 30 October, the hotel presents The Gruffalo Afternoon Tea, an experience that weaves the story’s enchantment throughout each carefully considered course. Little guests will find themselves invited into the narrative, surrounded by the visual language of the forest, the wit of Donaldson’s rhyming prose, and the charm of Scheffler’s illustrations brought to life.

The prospect of meeting The Gruffalo himself, an opportunity available exclusively on this special date, adds a frisson of delighted anticipation. There is, after all, something thrilling about encountering a character you thought existed only in your imagination, one whose presence has perhaps already become familiar through repeated bedtime readings and whispered retellings.

This is theatre conducted through the language of hospitality, where every element serves the larger narrative. The afternoon unfolds with a sense of mischief and wonder, the kind that lingers long after the final course has been cleared and the tea has cooled. For families navigating the half term break, it offers more than simply an indulgent meal; it creates the sort of memory that becomes part of childhood’s permanent archive.

Raffles London at The OWO, situated within the restored grandeur of a storied location, extends its reputation for considered elegance and imagination to occasions such as these, recognising that luxury for younger guests means something rather different from the traditional expression. It means being heard, delighted, and transported somewhere wonderful.

Reservations for The Gruffalo Afternoon Tea may be arranged through restaurants.london@raffles.com.

Imagery courtesy of Raffles London at The OWO (@raffleslondon.theowo).

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