A COLD WALL* and BACARDÍ craft movement through design
The London label partners with the rum house on a campaign that captures restlessness in motion. Directed by Lucien Parsons, it launches November 11.
AI-assisted voice playback. Starts only when you choose Play.
A COLD WALL* and BACARDÍ have joined forces on a visual campaign that treats motion as a form of expression. Directed by filmmaker Lucien Parsons, Movement by Design captures the restless energy that defines both brands: the London label’s architectural approach to fashion meets the rum house’s legacy of cultural fluidity.
The film opens on a figure in a vivid red technical jacket, navy beanie drawn low, set against horizontal bands of grey and white. The garment itself speaks to A COLD WALL*’s signature language of utility and precision, its construction visible and purposeful, the colour a deliberate punctuation against the geometric backdrop. The framing emphasises stillness before movement, a pause before the narrative unfolds.
Samuel Ross, the label’s founder and creative director, has long explored the tension between constraint and freedom through fabric and form. This collaboration extends that philosophy into cultural territory, positioning the collection as more than wearable objects but as instruments of physical presence. The campaign’s aesthetic reflects that sensibility: clean, controlled compositions that suggest motion without chaos, design that enables the wearer rather than merely adorning them.
Shot with Parsons’ characteristic attention to light and spatial relationships, the film unfolds across November 11, marking the release of the collaborative pieces. The work signals A COLD WALL*’s continued dialogue between fashion and other disciplines, creating moments where brand narratives intersect and something unexpected emerges.
Imagery courtesy of A-COLD-WALL* (@acoldwall).