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Abu Dhabi’s jewellery show embraces sustainability and timeless craft

The Jewellery & Watch Show 2026 places responsible luxury at its heart, celebrating traceable gemstones, handcrafted designs and the brands reimagining fine jewellery for longevity.

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A person with red nail polish examines a diamond necklace on a mannequin in a jewellery showroom, their hand reaching toward the cascading stones while wearing a delicate bracelet
Jewellery & Watch Show 2026

The Jewellery & Watch Show 2026 opens in Abu Dhabi this November with a commitment that reflects a fundamental shift in how collectors now think about fine jewellery. From 11 to 15 November at ADNEC Centre Abu Dhabi, the show places sustainable practice and responsible sourcing at its centre, recognising that today’s discerning buyers seek transparency, longevity and meaning in every piece they acquire.

What began as a niche conversation has become central to the industry. Buyers want to know where their gold originates, how each gemstone is selected and cut, and whether a piece is designed to endure. Brands at the show respond with traceability that spans from source to finished jewel. Gem Experience selects tanzanite and coloured gemstones directly in Tanzania, cuts them in its own workshop and finishes each piece by hand, maintaining intimate control over every stage. DewCarat Jewellery, with more than twenty years in the Middle East, oversees production in its own factory to ensure quality from conception to completion.

Longevity itself has become a form of luxury. Amaar Jewels, based in Dubai, designs 18-karat gold collections in house and backs each with lifetime warranties and buy back commitments, inviting collectors to view their purchases as lasting investments rather than fleeting acquisitions. Thangals Jewellery, established in 1974, has evolved from precious metals trading into a manufacturer creating handcrafted designs intended to pass through generations. The Diamond Garden, launched in 2022 by Singapore’s Taka Jewellery Holdings, brings contemporary diamond designs to a new generation of conscious collectors, while Jama Jewels, drawing on expertise since 1996, presents Dubai made pieces from delicate tennis bracelets to commanding statement necklaces.

The Sustainable Jewellery Gallery returns this year, offering visitors a dedicated space to understand how pieces are sourced, crafted and cherished. One can speak directly with the artisans and designers behind the collections, understanding the philosophy that animates each creation. This is jewellery as conversation, not commodity.

Imagery courtesy of Jewellery & Watch Show 2026.

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