Ami celebrates intimacy with Catherine Deneuve

Catherine Deneuve sits in a studied calm, blonde hair swept to one side, dressed in Ami’s immaculate black tailoring. A long gold chain necklace catches the light as she gazes gently toward the lens, the fabric of her jacket rendered in clean, architectural lines. Behind her, the warm amber of velvet curtains and muted gold walls create an intimate interior that feels both cinematic and deeply personal. This is the new face of Ami’s season, photographed by Valentin Hennequin and directed by Loïc Prigent.

Alexandre Mattiussi, the house’s creative director and founder, has chosen this campaign to frame his vision around a simple and powerful idea: the season becomes an invitation to come together and to celebrate the joy of being close. Deneuve, dressed in pieces that marry elegance with an approachable refinement, embodies that sentiment without artifice. The gold pendant, delicate against the severity of her suit, and the glossy black clutch she holds speak to Ami’s ability to balance restraint with warmth.

The campaign captures what Ami does with particular grace: fashion that feels like belonging rather than display. Styling by Barbara Loison emphasises the understated luxury of well cut tailoring and the kind of jewellery that whispers rather than announces. The colour palette of deep black, warm neutrals and soft metallics creates an almost tactile sensibility, inviting rather than intimidating. This is menswear sensibility translated into a language of refined closeness, a wardrobe for moments of genuine connection.

Imagery courtesy of Ami (@amiparis).