Aston Martin Q London opens in Berkeley Square, Mayfair
The British marque's new flagship showroom at 14 Berkeley Square is a centre of excellence for bespoke personalisation, where clients configure their cars through colour, leather, stitching and every refined detail. Operated by H.R. Owen, it marks the marque's return to the capital after 50 years.
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At 14 Berkeley Square in the heart of Mayfair, a new flagship dealership has opened its doors as the home of Q by Aston Martin, operated by H.R. Owen for the first time in 50 years. Berkeley Square, laid out in the 18th century, has hosted the motor trade for over 75 years, and now the British marque reclaims its place among the world’s most prestigious luxury addresses.
A reception area leads into a chandelier lit, double height space framed by bronze clad arches. The new showroom spans two floors across 587 square metres, with designated areas for vehicle display, informal meetings, private consultations and events. The atmosphere reads closer to a private members’ club than a traditional dealership. The elegant street frontage is clad in Portland stone, adorned with Aston Martin’s iconic wings logo.
Q by Aston Martin is the centre of excellence for the brand’s bespoke personalisation service, whose offerings range from limited edition models to one off commissions, allowing customers to choose colours, trims, materials and finishes. A specification lounge displays more than 500 physical material samples alongside a configurator screen measuring around eight metres wide. The opening coincides with the global debut of the new DBX GT.
Imagery courtesy of Aston Martin (@hrowen).
