Prada Paradoxe enters a new phase with Zendaya as the fragrance’s new face, placing its central idea of evolving identity at the heart of the house’s latest beauty story. Across its growing collection of fragrances, Paradoxe explores contrasting facets of femininity through floral, fruity, woody and musky compositions.
For its Fall/Winter 2026–2027 campaign, Loro Piana travels to Houston, placing the season’s wardrobe within the Menil Collection and Rothko Chapel. Photographed by Mario Sorrenti, the campaign considers clothing through movement, architecture and materiality, allowing the garments to respond naturally to two spaces shaped by art and contemplation.
Gucci’s Primavera campaign offers an early glimpse of Demna’s direction for the Italian house, bringing together an eclectic cast, references to classical portraiture and a collection built around ease, movement and contrasting textures. The campaign follows his debut runway presentation and begins to define how heritage might be reconsidered for a new era.
Chopard’s latest chapter for the Ice Cube collection places geometric jewellery against the glow of an imagined city after dark. Fronted by Maison Ambassador Bella Hadid, “Sculpted by Light” explores the collection’s relationship with architecture, reflection and movement, while introducing new high-jewellery interpretations of its signature cube.
For Spring 2027, Thom Browne returns to Italy for the first time since 2008, bringing the designer’s recognisable language of American prep into a distinctly Milanese setting. The collection examines familiar tailoring through elaborate handwork, playful proportions, embroidery and references to insects, seasonal change and the passage of garments through generations.
Signia Hilton is expanding its approach to hospitality wellness with Signia Restore, a new concept combining performance-focused fitness, recovery technologies and personalised guidance. Debuting at Signia Hilton Indianapolis ahead of its January 2027 opening, the programme reflects a growing emphasis on helping travellers maintain physical routines, recover from journeys and make space for wellbeing while away from home.
For Spring 2026, Oscar de la Renta turns to the energy of renewal, translating the optimism of the season into intricate surface work, fluid silhouettes and botanical motifs. Under Co-Creative Directors Laura Kim and Fernando Garcia, the collection balances the romance of the natural world with the precision of couture-inspired craftsmanship.
For Fall 2026, Chantecaille turns its attention to the lion, pairing a warm, earth-toned beauty collection with its long-standing conservation work. Created in support of Lion Guardians in Kenya, the collection places wildlife protection alongside the house’s botanical approach to colour and skincare.
Max Mara's new Le Parfum translates the house's most enduring sartorial code - the 101801 coat - into a woody floral scent fronted by Florence Pugh and created under the maison's fragrance partnership with Shiseido.
For Pre-Fall 2026, Cult Gaia turns to Rome for a study in contrast, using two women, tactile materials and organic references to explore different expressions of femininity. The resulting collection moves between structure and softness, precision and ease, with a sun-warmed palette that gives the season a quietly cinematic character.