Boy Smells celebrates the season with festive scents and television

Boy Smells has moved beyond the cabinet and into the living room. The Los Angeles fragrance house, known for its precise olfactory compositions and deliberately playful brand identity, now presents What’s That Smell?, an episodic series that draws together the sensory world of scent with entertainment and community.

The first episode arrives alongside the Holiday Smells collection, a quartet of festive votives in colourful cardboard packaging stacked with deliberate visual warmth. Incensorial, Xxmas Tree, Hinoki Fantôme and Special Brownie arrive as small ceramic vessels wrapped in silk ribbons, their carefully chosen names suggesting the tonal palette each holds. The collection performs the familiar olfactory logic of the season without resorting to obvious sweetness: here are woods and resins, greenery and spice, layered with the particular restraint Boy Smells has cultivated since its founding.

The television series mirrors this approach. What’s That Smell? brings together personalities and guests who share a sensibility rather than a category. The formula is simple but purposeful: conversation moves around scent, memory and the small luxuries that punctuate daily life. What distinguishes this venture is Boy Smells’ refusal to treat either the scent or the screen as separate from the other; instead, the series reads as an extension of the brand’s philosophy that fragrance belongs within culture and conversation rather than locked away in the realm of pure commerce.

The Holiday Smells collection is available on boysmells.com. The opening episode of What’s That Smell? streams now, with the programme itself functioning as another kind of gift: the thing you didn’t expect to need until it arrived, wrapped in genuine warmth.

Imagery courtesy of Boy Smells (@boy__smells).