Simply Luxury
The first jeweller of Place Vendôme, founded in 1858, known for audacious high jewellery and the Quatre and Serpent Bohème collections.
Boucheron
For nearly two centuries, Boucheron's master gemologists have journeyed across continents in pursuit of the most extraordinary rubies, emeralds and sapphires. This unwavering commitment to sourcing stones of incomparable beauty remains the beating heart of the maison's creative philosophy.
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Boucheron
Over five decades of refinement, Boucheron's Serpent Bohème collection endures as an exemplar of the Maison's singular vision. This season's iteration, rendered in white gold and luminous diamonds with aquaprase accents, reaffirms its position as a modern heirloom.
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Boucheron
There is a particular liberty in the way ivy claims what it touches—neither violent nor timid, but persistent, organic, alive. Boucheron has distilled this botanical restlessness…
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Boucheron
Watch the film on Instagram The Serpent Bohème has long represented a particular kind of liberty within Boucheron's vast lexicon—a motif born not from austere tradition…
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Boucheron
In 1923, the master jewellers of Boucheron accepted a commission of profound spiritual and artistic significance: to transform a private collection of jewels into a crown…
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Boucheron
Boucheron, the storied Parisian jeweller founded in 1858, has unveiled Lierre de Paris, a fresh collection that draws inspiration from one of the maison's most enduring…
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Boucheron
Watch the film on Instagram Nature has long served as both muse and metaphor within the atelier of Boucheron, the venerable Place Vendôme house that has…
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Boucheron
Boucheron’s Histoire de Style 2026 turns its founder’s life and ideas into four High Jewelry creations, revisiting the Place Vendôme address, the pioneering Question Mark necklace, couture-inspired wearability and Frédéric Boucheron’s fascination with untamed nature through the contemporary vision of Claire Choisne.
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Boucheron
Boucheron’s 2026 Carte Blanche collection, Human Being, places craftsmanship at the centre of a conversation about individuality. Across five jewellery sets, Claire Choisne and her studio use contrasting materials and highly specialised techniques to explore what connects people, while preserving the details that make every creation distinct.
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Boucheron
In Human Being, Claire Choisne reduces high jewellery to a shared archetype, then restores individuality through stone, light and more than 14,000 hours of exceptional human…
Read the story →The most recent story is Boucheron’s winter magic: diamonds catch the Parisian frost, published on 9 November 2026.
Recent stories include Serpent Bohème’s twisted gold chains catch light with sculptural grace; Boucheron’s Wladimir ring meets its feline muse in aquamarine; The poetry of animal grace, rendered in precious metal; Wladimir’s menagerie: felines and bears meet fine jewellery.
Boucheron appears in Jewellery.
Simply Luxury has published 40 stories about Boucheron, all collected on this page and updated as new launches are announced.
The first jeweller of Place Vendôme, founded in 1858, known for audacious high jewellery and the Quatre and Serpent Bohème collections.
Our most recent Boucheron story is Boucheron’s winter magic: diamonds catch the Parisian frost, published on 9 November 2026. As snow dusts the city, Boucheron's most coveted creations, Quatre, Serpent Bohème and Plume de Paon, glimmer in the hands of those who understand that true luxury whispers rather than shouts.
Simply Luxury has published 40 stories on Boucheron, including: Boucheron’s winter magic: diamonds catch the Parisian frost; Serpent Bohème’s twisted gold chains catch light with sculptural grace; Boucheron’s Wladimir ring meets its feline muse in aquamarine; The poetry of animal grace, rendered in precious metal.
Our Boucheron stories appear in Jewellery, and every one is gathered on this page.
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