Simply Luxury
The Italian house founded in 1924 by Pietro Loro Piana and renowned for its mastery of cashmere, vicuña and fine wools, synonymous with quiet luxury.
Loro Piana
Loro Piana revisits one of its most significant designs, the Francesca coat, a mid-1970s masterpiece born when the House supplied fabrics to the world's finest designers. A testament to meticulous craftsmanship and material supremacy, this enduring silhouette embodies the Maison's unwavering commitment to excellence.
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Loro Piana
Loro Piana has unveiled the contours of its Spring/Summer 2027 collection, a presentation emphasising textile innovation and exacting craft. Unveiled during Milan Fashion Week, the line…
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Loro Piana
Loro Piana has introduced two distinctive eyewear silhouettes designed for contrasting purposes: the Racer, conceived for speed, and the Voyager, engineered for distance. Unveiled during Milan…
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Loro Piana
Watch the film on Instagram Loro Piana has long inhabited a philosophical territory distinct from conventional luxury—one where material excellence serves not ostentation but clarity of…
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Loro Piana
Loro Piana has long understood the grammar of refined leisure, and the house's Spring/Summer 2027 menswear collection underscores that conviction with particular clarity. Presented at Milan…
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Loro Piana
Loro Piana has long been defined by the marriage of heritage and contemporary refinement, and the house's Autumn/Winter 2026 collection introduces a striking new chapter in…
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Loro Piana
There exists a particular luxury in dressing for the beach without pretence—when garments serve both purpose and aesthetic, when a single piece transitions seamlessly from poolside…
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Loro Piana
Loro Piana’s chief executive is resisting the temptation to chase volume, placing product scarcity, measured pricing and deeper control of Italian knitwear production at the heart of the maison’s growth.
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Loro Piana
For its Fall/Winter 2026–2027 campaign, Loro Piana travels to Houston, placing the season’s wardrobe within the Menil Collection and Rothko Chapel. Photographed by Mario Sorrenti, the campaign considers clothing through movement, architecture and materiality, allowing the garments to respond naturally to two spaces shaped by art and contemplation.
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Loro Piana
Returning as title partner for the third consecutive year, Loro Piana joins one of Mediterranean sailing’s most established offshore competitions. The 2026 Loro Piana Giraglia brings together four days of coastal racing in Saint-Tropez and a demanding 241-nautical-mile passage to Genoa, continuing a partnership rooted in the Maison’s longstanding relationship with sailing.
Read the story →The most recent story is Loro Piana Baby Cashmere: the fleece of first year luxury, published on 6 November 2026.
Recent stories include Loro Piana brings cashmere comfort to the modern home; Loro Piana’s Grande Unità wraps colour in cashmere softness; Loro Piana unveils scarlet tulip pendant necklace for autumn; Loro Piana’s plaid becomes a tactile embrace of summer ease.
Loro Piana appears in Accessories, Fashion, Home & Design, Jewellery.
Simply Luxury has published 40 stories about Loro Piana, all collected on this page and updated as new launches are announced.
The Italian house founded in 1924 by Pietro Loro Piana and renowned for its mastery of cashmere, vicuña and fine wools, synonymous with quiet luxury.
Our most recent Loro Piana story is Loro Piana Baby Cashmere: the fleece of first year luxury, published on 6 November 2026. The House sources its most precious fibre from the underfleece of young goats in Inner Mongolia, creating a material of unparalleled finesse and softness.
Simply Luxury has published 40 stories on Loro Piana, including: Loro Piana Baby Cashmere: the fleece of first year luxury; Loro Piana brings cashmere comfort to the modern home; Loro Piana’s Grande Unità wraps colour in cashmere softness; Loro Piana unveils scarlet tulip pendant necklace for autumn.
Our Loro Piana stories appear in Accessories, Home & Design, Jewellery, and every one is gathered on this page.
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