BURBERRY WINTER 2026 RETURNS TO LONDON WITH FKA TWIGS AND ROMEO BECKHAM

Burberry’s Winter 2026 campaign begins where much of the house’s visual language has always found its strongest expression: London. Shot by photographer and filmmaker Glen Luchford, the cinematic campaign follows the River Thames and the illuminated city beyond it, bringing FKA twigs and Romeo Beckham into a cast of characters moving through the capital after dark.

The campaign follows the atmosphere established by Burberry’s Winter 2026 runway presentation, staged at Old Billingsgate Market. For the show, the historic market was transformed with a temporary interpretation of Tower Bridge, turning one of London’s most recognisable structures into an architectural backdrop within an industrial setting. The campaign reverses that idea, taking the collection back out into the city itself.

FKA twigs has a particularly close connection to the season. The London artist provided the soundtrack for the Winter 2026 show, and her presence in the campaign extends that relationship between fashion, music and the nocturnal energy of the capital. Romeo Beckham joins her as another distinctly London figure, with the pair placed within imagery that moves between recognisable landmarks, water, architecture and the glow of city lights.

The resulting visual language is less concerned with London as a postcard than with the way the city is inhabited at night. Wet streets, public transport, illuminated buildings and the movement of people become part of the atmosphere surrounding the clothes. It is a setting that suits Daniel Lee’s approach to the season, which takes established Burberry codes and places them in a more social, evening-oriented context.

That shift is particularly visible in the outerwear. For Winter 2026, the trench coat is no longer confined to its traditional role as practical protection from the elements. The Hoxton trench appears in silk, while other versions introduce ruffled collars in fluid faille. Shawl-collar coats in soft plongé leather extend the idea further, bringing a more sensual quality to a category historically associated with function.

The same leather is used across a wider wardrobe, including jumpsuits, kilts and jogging trousers. Elsewhere, shearling-collar aviators and a quilted biker jacket continue the collection’s exploration of leather through different weights, textures and silhouettes. Rainwear receives its own treatment, with garment-printed designs and coated jacquards bringing pattern into pieces originally developed around weather protection.

Burberry’s trench heritage is also dismantled and reconstructed through individual details. On the Linley shearling coat and brushed mohair wool styles, trench references appear as leather belts and cuffs. On the wool-nylon Rockley pea coat, the throat latch becomes a borrowed detail. These elements retain a recognisable connection to Burberry while changing the scale and function of the house’s familiar vocabulary.

The collection’s evening character is balanced by a strong artisanal approach to materials. Silk scarf dresses and check jacquard shirts sit beneath outerwear, while tailoring is cut from pinstriped grain de poudre wool. Leather peaked lapels echo the material treatment of the coats, creating continuity between formal tailoring and the more utilitarian pieces surrounding it.

Accessories follow the same movement between refinement and practicality. Two new boot silhouettes provide distinct interpretations of the urban wardrobe: the knee-high Pillar for women and the biker-inspired Kent for men. The equestrian influence of the house appears in the Bridle saddle bag, offered in supple calf leather in solid colours or intricately woven with Burberry Check.

These details sit within a much longer history of designing for Britain’s climate. Burberry was founded in 1856 by Thomas Burberry in Basingstoke, England, when he was only 21. From the beginning, the business was built around the idea that clothing should protect its wearer from the weather. In 1879, Burberry developed gabardine, a lightweight, breathable, and weather-resistant fabric that became a significant foundation for the company’s outerwear expertise.

The trench coat subsequently became one of the house’s defining designs. Its development was rooted in military requirements during the First World War, with functional elements such as epaulettes and D-rings originally serving practical purposes. Burberry’s weatherproof outerwear was also worn on major expeditions, including by Norwegian explorer Roald Amundsen during his 1911 South Pole expedition. Over time, garments originally designed for protection evolved into an important part of British fashion culture.

Winter 2026 draws on precisely that tension between utility and expression. A trench can become eveningwear; a raincoat can carry a decorative surface; a military-derived detail can migrate onto a shearling coat. The collection does not abandon the practical origins of Burberry, but approaches them through the rhythms of contemporary London.

That relationship between heritage and modernity is also central to Burberry’s current direction. The house describes its heritage as being rooted in British culture, innovation and craftsmanship, while its recent strategy has placed renewed emphasis on recognisable British codes and culturally relevant storytelling. The Winter 2026 campaign’s decision to make London its setting therefore functions as an extension of that wider approach rather than simply a backdrop.

There is a particular coherence in bringing the campaign back to the Thames after presenting the collection inside Old Billingsgate. The runway’s constructed Tower Bridge and the campaign’s real cityscape offer two versions of London: one imagined through fashion, the other encountered in everyday life. Between them, Burberry places clothes designed for people who move through both.

For customers in the United Arab Emirates, Burberry’s current official store locator lists a boutique at The Galleria Al Maryah Island in Abu Dhabi, alongside Dubai locations at Dubai Mall and Mall of the Emirates. The Mall of the Emirates store is on the second floor and offers womenswear, menswear, childrenswear and accessories.

With FKA twigs and Romeo Beckham at its centre, Glen Luchford’s campaign gives Winter 2026 a distinctly human sense of movement. The clothes are seen not in isolation, but in relation to the streets, architecture and after-dark energy that shaped them. For Burberry, London is not simply the place the story returns to; it remains one of the essential sources from which the house continues to develop its visual language.