Cadillac F1 team reveals Austin livery inspired by American West
For its second home race, Cadillac's Formula 1 entry takes to the track in a new livery that channels the craftsmanship and character of the American frontier.
AI-assisted voice playback. Starts only when you choose Play.
Cadillac’s Formula 1 entry has unveiled its Austin livery, a bold visual statement that translates the spirit of the American West onto a racing machine. The colour scheme and graphic treatment emerge from close collaboration between GM Design and the Cadillac F1 team, moving beyond corporate convention to something altogether more rooted in character and individuality.
Vincent Traina, GM Design Manager, and Cassidy Towriss, Cadillac F1 team Chief Brand Advisor, guided the design process from concept through execution. The result carries the weathered integrity and proud self reliance associated with that particular strain of American identity: craftsmanship expressed through restraint rather than excess, and a visual language that speaks of substance and heritage rather than mere decoration.
The livery arrives as Cadillac returns to its home circuit in Austin, Texas, a moment rich with symbolic weight. By drawing directly from the visual vocabulary and ethos of the West, the team signals something beyond marketing calculation. The design philosophy respects both the precision demanded by Formula 1 engineering and the narrative that connects a historic American brand to the landscape that shaped its identity.
Imagery courtesy of Cadillac (@cadillac).