Chemena Kamali captures festive radiance with Claudia Schiffer

Chemena Kamali’s vision for Chloé’s festive campaign glows with a luminous restraint that feels quietly powerful. Claudia Schiffer, photographed by David Sims, embodies the kind of effortless sophistication the Creative Director has woven through the house since her arrival, a quality that transcends the moment and settles into something genuinely timeless.

The campaign speaks to what Chloé has always understood: that festive dressing need not shout. Instead, it whispers through luxurious fabrication, through the precision of a cut that flatters without trying, through colour that complements rather than overwhelms. Schiffer’s presence here feels entirely natural, an extension of the house’s quiet confidence rather than a celebrity moment manufactured for the season.

Kamali’s approach to festive luxury leans into the sensual and the refined. The styling, shaped by Elodie David, moves between minimalist ease and decorative richness, allowing each piece to breathe rather than compete. Paul Hanlon’s direction of hair and Yad1m’s makeup create a sense of luminous clarity, skin that catches light with barely any pretence, features that feel seen and celebrated.

What emerges is a campaign that understands its audience completely: those who prize substance over spectacle, who recognise that true festive elegance comes not from excess but from an understanding of proportion, texture and the integrity of design. Poppy Bartlett’s set design frames it all with architectural grace, neither ornate nor austere, but perfectly calibrated to allow the collection and Schiffer’s presence to command the space.

The Chloé Festive 26 campaign carries the mark of a house that has moved beyond seasonal dressing into something more enduring. It is not a departure from the everyday, but rather an elevation of it, a reminder that the finest luxury is the kind you barely notice wearing until someone asks what makes you look so radiant.

Imagery courtesy of Chloé (@chloe).