Diptyque’s festive atelier brings woodworking to the gift ritual
The Parisian fragrance house transforms its flagship maisons into woodworking workshops this winter, where wrapping and personalization rituals sit alongside exclusive new scents from the Enchanted Forest collection.
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Diptyque opens its flagship maisons at 7 rue Duphot in Paris and 107 New Bond Street in London as functioning woodworking workshops this winter, spaces where wrapping, personalization and exclusive new fragrances from the Enchanted Forest collection sit among the tools and materials of the cabinetmaker’s trade. The concept runs from 28 October 2026 to 12 January 2027 in Paris and 23 October 2026 to 13 January 2027 in London, drawing directly on the practice of Jean Simon Roch, whose cabinetmaking shaped the house’s founding vision in the 1960s.
Walking into either atelier, you encounter a green pegboard hung with Roch’s working tools: gilded measuring implements, brass handled chisels, coloured ribbons looped neatly, wooden blocks and planes. Below sit drawers of wax sealed wood, their depth revealing decades of craft knowledge. Open shelving holds coloured spheres, stacked logs, bolts of patterned fabric and rolls of papier de soie in forest greens, warm ochres, deep reds and rich blues, the palette drawn from the fragrances themselves. A sculptural table lamp with an articulated arm catches the light. The Enchanted Forest scents sit among these objects as though they too belong to the maker’s trade.
What distinguishes this from conventional retail display is the hands on work. Wrapping workshops run throughout the season, teaching the techniques that transform tissue and ribbon into an extension of the gift itself. Personalization services allow you to mark bottles and boxes with initials or messages, a small ritual that deepens the act of giving. The exclusive papier de soie, available only at these two maisons during the atelier period, comes in those woodworker’s colours, each roll a deliberate choice about proportion and material.
The Enchanted Forest collection comprises five fragrances, each rooted in botanical clarity rather than layered complexity. Figuier Noir, Eau Rose, Bois Palissandre, Tubéreuse and Muguet share Roch’s grammar: essential, considered, made to last. The atelier experience costs nothing to enter, though wrapping workshops and personalization services are bookable throughout the season at both locations. The exclusive papier de soie, printed in forest greens, ochres, reds and blues, is available only during the atelier dates.
Bookings for workshops can be arranged in store or through each maison’s concierge service. The Enchanted Forest collection fragrances are available year round through Diptyque’s full retail network; the atelier activations and exclusive papier de soie exist only during these winter weeks, marking the only time these particular wrapping materials and hands on workshops come together with the new scents.
Jean Simon Roch, whose cabinetmaking practice from the 1960s onwards shaped Diptyque’s founding vision, worked with precision and restraint, principles that echo through the house’s design language today. The Enchanted Forest collection itself draws on his influence: five new fragrances, Figuier Noir, Eau Rose, Bois Palissandre, Tubéreuse and Muguet, each rooted in botanical clarity rather than layered complexity, a restraint that mirrors the woodworker’s economy of material. The scents sit naturally among Roch’s tools and wooden objects because they share his grammar: essential, considered, made to last.
The atelier experience costs nothing to enter, though wrapping workshops and personalization services are bookable throughout the season at both locations. The exclusive papier de soie, printed in those forest greens, ochres, reds and blues, is available only during the atelier dates: 28 October 2026 to 12 January 2027 at 7 rue Duphot in Paris, and 23 October 2026 to 13 January 2027 at 107 New Bond Street in London. Each roll of paper carries the same deliberate proportion Roch brought to his work: enough to wrap a standard bottle or box, nothing wasted.
The Enchanted Forest collection fragrances are priced individually and available year round through Diptyque’s full retail network; the atelier activations and exclusive papier de soie mark the only time these particular wrapping materials and hands on workshops exist. Bookings for workshops can be arranged in store or through each maison’s concierge service. The concept reflects a deliberate choice by Diptyque’s creative direction to position fragrance not as a finished object but as the centre of a larger conversation about making, giving and the objects that surround an act of care.
Imagery courtesy of Diptyque (@diptyque).
